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30 A.M. the meeting began, and team leader Laura spoke first. “We all know why we are here. Baxter, our CEO, has fallen in love with Blue Ocean Strategy after reading the book and attending a conference. He thinks our conglomerate is too conventional…
We will meet for four consecutive full-day sessions on Thursdays to get the job done. We probably will be communicating with each other between the meetings also. “Let’s get to work right now.”
1. What approaches would you recommend the Blue Ocean Strategy team use to identify new market space for the conglomerate?
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2. How realistic is it for Baxter to delegate the task of finding a Blue Ocean Strategy to a group of middle managers? Explain your reasoning.
3. What do you think would be the effectiveness of using the Internet to develop a Blue Ocean Strategy for the team? For example, why not go to Ask.com and enter the question, “What would be a new market space with no competition?”
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