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Brand positioning is an activity of creating a conceptual place in the minds of a consumer that differentiates a brand from its competitors. The effort is to get into the minds of consumer to determine which market niche to fill. Positioning helps a brand establish its identity in the eyes of consumers. A brand wishes to occupy a unique and advantageous position in consumer’s mind. If a niche is filled, then the brand chooses a different positioning from others. The whole idea is to create a different perception in consumer’s eyes than competitor’s brands. For example, Ferrari is known for speed, BMW is known for driving experience. They have different places in a competitive market. The topics are not easy to study on one’s own and require professional help. And you happen to be at the right place. At brand positioning assignment help, we have experts with many years of experience in the field and a staff that gives immediate response to your queries. They will address all your needs.
Al Ries on ‘brand positioning’
Al Ries is a common name in the marketing field. His book on positioning received great applause. He cautions marketing people who believe in positioning but not in the principles of marketing. The following statements elaborate his point.
1. The positioning concept is widely misunderstood. People have learnt its definition but lack the knowledge to achieve and sustain positioning.
2. It is difficult to understand positioning but even more difficult to apply on a brand.
3. Marketing sense is required to stay on the track. Mere common sense can throw one off course.
Marketing world has learnt a lot from Al Ries and Jack Trout, the founding fathers of positioning concept. But as the topics grow in complexity, students often worry about the quality of assignments. But at brand positioning assignment help, you can drop all your worries. The people that we have with us always stress on quality over quantity. They will work your assignment to your satisfactions.
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How to get into consumer’s mind?
Many make the mistake of launching a product in the market place and not in the minds of consumers. Consumers are the ones who buy products or avail services. They are the ones who should be targeted to become a market leader. The first brand to a category is unforgettable. That’s why companies have professionals to identify such markets and create products to enter first. If the category is filled then one can wait for the brand to fade away or create a new category to enter. For example, Red Bull created category of energy drink to enter that market. The topic has a lot more to it. You need help to understand the topic in depth. We at brand positioning assignment help offer the best help in the market.
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