Business Plan-AW142

Business Plan-AW142 Online Services


Individual Assignment – E-Business Plan Development


For this assignment you will need to develop an e-business plan that should look at business strategy and how the e-business strategy will fit into the overarching business objectives and goals.


Prepare for your project by thinking about and looking to answer the following

  • What is the business opportunity and how can we define it?
  • What is our strategy and reasoning for our approach/plan?
  • What are the possible business/revenue models that may work and how may it change the company?
  • How and what may we implement online?



Students will write a 5 page written report (plan) and submit a Business Model Canvas.  Use the resources listed below as a guide to help you through the process.


You will also need to look at the e-commerce model and decide on what approach you want to take.

Other resources may also be used however please ensure they are properly referenced.

Evaluation Criteria

Requirements Marks
Company Overview, Industry and Market Competition Analysis 8
Marketing and Operations Plans 7
Business Model Canvas 5
Total Marks 20


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Case Approach

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Defining Problem

The first step in solving any case study analysis is to define its problem carefully. In order to do this step, our experts read the case two three times so as to define problem carefully and accurately. This step acts as a base and help in building the structure in next steps.

Structure Definition

The second step is to define structure to solve the case. Different cases has different requirements and so as the structure. Our experts understand this and follow student;s university guidelines to come out with best structure so that student will receive best mark for the same.

Research and Analysis

This is the most important step which actually defines the strength of any case analysis. In order to provide best case analysis, our experts not only refer case materials but also outside materials if required to come out with best analysis for the case.

Conclusion & Recommendations

A weak conclusion or recommendations spoil the entire case analysis. Our expert know this and always provide good chunks of volume for this part so that instructors will see the effort put by students in arriving at solution so as to provide best mark.

Related Services


E-Business Development Plan Rubric





Minimally Acceptable
Does not meet Expectations
[below 50%]
Company Overview


Industry and Market Competition Analysis

Provide clear and detailed description of the company, industry it operates in along with specific objectives of the venture that fit the selected ecommerce model.

Includes business principles ideals and the corporate culture.


Conducted a thorough and detailed logical and realistic analysis of the market and competition including PEST, SWOT and competitive strategy.

Covered most of the key items required however failed to address all items or had one minor errors or flaws in logic or omissions.


Analysis was completed and included some minor flaws or errors in the PEST, SWOT or selection of the competitive strategy.

Basic description of the company provided however some elements were missing or omitted.


Analysis included one major or several minor errors in the analysis or the competitive strategy selection.

Student provided limited information on the company but did not include any clear objectives or failed to select or include an appropriate ecommerce model.


Analysis was not completed and included major and minor errors in the analysis and competitive strategy selection.

Marketing and Operations Plans Marketing and operations plans covered included market segmentation, product marketing, advertising/promotion, sales and distribution, supply chain overview and production process plans with no gaps or errors in logic. Items were covered and completed with some minor flaws in either the marketing or operations plans. Marketing and production plans were completed but included major flaws or several minor flaws. Key elements of the marketing and operations plan were missing or not included or the plan had significant major and minor flaws.
Business Model Canvas Business Model Canvas was fully complete and provided a strong case based on fact and information with no major items missing or excluded.


Business model canvas was completed with no major flaws and only minor problems or errors. Business model canvas was completed however included both major and minor flaws and errors. Business model canvas was partially completed however the items did not provide enough information to determine if the venture met the business objectives and how.



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