Business Plan-AW142 Online Services
Individual Assignment – E-Business Plan Development
For this assignment you will need to develop an e-business plan that should look at business strategy and how the e-business strategy will fit into the overarching business objectives and goals.
Prepare for your project by thinking about and looking to answer the following
- What is the business opportunity and how can we define it?
- What is our strategy and reasoning for our approach/plan?
- What are the possible business/revenue models that may work and how may it change the company?
- How and what may we implement online?
Students will write a 5 page written report (plan) and submit a Business Model Canvas. Use the resources listed below as a guide to help you through the process.
You will also need to look at the e-commerce model and decide on what approach you want to take.
Other resources may also be used however please ensure they are properly referenced.
|Company Overview, Industry and Market Competition Analysis||8|
|Marketing and Operations Plans||7|
|Business Model Canvas||5|
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E-Business Development Plan Rubric
|Does not meet Expectations|
Industry and Market Competition Analysis
|Provide clear and detailed description of the company, industry it operates in along with specific objectives of the venture that fit the selected ecommerce model.|
Includes business principles ideals and the corporate culture.
Conducted a thorough and detailed logical and realistic analysis of the market and competition including PEST, SWOT and competitive strategy.
|Covered most of the key items required however failed to address all items or had one minor errors or flaws in logic or omissions.|
Analysis was completed and included some minor flaws or errors in the PEST, SWOT or selection of the competitive strategy.
|Basic description of the company provided however some elements were missing or omitted.|
Analysis included one major or several minor errors in the analysis or the competitive strategy selection.
|Student provided limited information on the company but did not include any clear objectives or failed to select or include an appropriate ecommerce model.|
Analysis was not completed and included major and minor errors in the analysis and competitive strategy selection.
|Marketing and Operations Plans||Marketing and operations plans covered included market segmentation, product marketing, advertising/promotion, sales and distribution, supply chain overview and production process plans with no gaps or errors in logic.||Items were covered and completed with some minor flaws in either the marketing or operations plans.||Marketing and production plans were completed but included major flaws or several minor flaws.||Key elements of the marketing and operations plan were missing or not included or the plan had significant major and minor flaws.|
|Business Model Canvas||Business Model Canvas was fully complete and provided a strong case based on fact and information with no major items missing or excluded.|
|Business model canvas was completed with no major flaws and only minor problems or errors.||Business model canvas was completed however included both major and minor flaws and errors.||Business model canvas was partially completed however the items did not provide enough information to determine if the venture met the business objectives and how.|
Product code: Business Plan-AW142
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