Capstone Essay Help With Solution
Review “MGT 660 Capstone Project Overview”
Create an over draft(350-500 words) that addresses the following :
1- Describe briefly the context and your organisation.
2- Articulate the vision, mission, and strategy of your organisation, business units, or division.
3- What are its sources of competitive advantage?
4- What is the business opportunity?
Prepare this assignment according to the APA Guidelines found in the APA style guide located in the student success centre. An abstract is not required.?
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Due date-Aug 19,2015 Max points:50
Review “MGT-660 Capstone Project Overview.”
Based on the organisation you selected in module 1, use the following guidelines to write an environmental analysis and an industry analysis of 350-500 words.
1-Using the GCU library or other external credible sources, research the segment of the general environment to write the environmental analysis of your Capstone project.
2- Incorporate the 5 forces of competition to help write the industry analysis of your Capstone Project.
3-If you are entering global or international markets, use the CAGE model(see”Distance Still Matters:CAGE Distance Framework”) to help you write the industry analysis of your Capstone Project.
4- What do you see as being the trends, outlook, or forecast for the type of organisation that you are writing about in your Capstone Project.
Based on the organisation you selected, writing a marketing plan of 750-1000 words, you can use”Marketing Plan” as a template for this selection, omitting those topics covered in other section of the Capstone document. Be sure to address the following :
1-what is your target market?
2-what is the size of your potential target market?
3-Describe the 4Ps of marketing on your organisation (product/positioning, pricing, promotion and placement).
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