Capstone Essay Help With Solution

Review “MGT 660 Capstone Project Overview”

Create an over draft(350-500 words) that addresses the following :

1- Describe briefly the context and your organisation.

2- Articulate the vision, mission, and strategy of your organisation, business units, or division.

3- What are its sources of competitive advantage?

4- What is the business opportunity?
Prepare this assignment according to the APA Guidelines found in the APA style guide located in the student success centre. An abstract is not required.?

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Part-1
Due date-Aug 19,2015 Max points:50
Review “MGT-660 Capstone Project Overview.”

Based on the organisation you selected in module 1, use the following guidelines to write an environmental analysis and an industry analysis of 350-500 words.

1-Using the GCU library or other external credible sources, research the segment of the general environment to write the environmental analysis of your Capstone project.

2- Incorporate the 5 forces of competition to help write the industry analysis of your Capstone Project.

3-If you are entering global or international markets, use the CAGE model(see”Distance Still Matters:CAGE Distance Framework”) to help you write the industry analysis of your Capstone Project.

4- What do you see as being the trends, outlook, or forecast for the type of organisation that you are writing about in your Capstone Project.
Part 2

Based on the organisation you selected, writing a marketing plan of 750-1000 words, you can use”Marketing Plan” as a template for this selection, omitting those topics covered in other section of the Capstone document. Be sure to address the following :

1-what is your target market?

2-what is the size of your potential target market?

3-Describe the 4Ps of marketing on your organisation (product/positioning, pricing, promotion and placement).

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