Case Study -AW-Q364 Online Services
Procter & Gamble Canada: Developing Scope Advertising
•Is the focus group the right technique for their purposes? Evaluate the pros and cons of using focus groups here
•How many groups? Homogeneous or not?
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•Design the screener to be used for recruitment. This task has two parts: identifying the kinds of people who should be included, and then devising a set of questions to efficiently and effectively qualify potential respondents
•Draft the discussion guide. Go down at least to the second level using an outline format
Product Code-Case Study -AW-Q364
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