Case Study-AW123 Online Services
In this simulation, you will be assigned a role of one of the three parties to the potential merger: International Beverage Corp. (IB), the potential acquirer, and Bel Vino Corp. (BV) and Starshine Vineyards (SS), potential targets. In groups of three, you will negotiate with each other, with one of the firms being acquired by International Beverage if the price is right or there will be a merger between Starshine and Bel Vino. You must enter a reservation price before you can negotiate. If you are IB, the reservation price is the maximum you would pay for SS or BV. If you are SS, the reservation price for SS is the minimum price you would accept to be bought by IB or BV and it is the maximum price you would pay for BV if you merge with BV. If you are BV, the reservation price for BV is the minimum price you would accept to be bought and your reservation price for SS is the maximum that you would pay. After the negotiation takes place, upload your completed assignment to ELMS/Canvas, answering the following questions:
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1. Compare and contrast Bel Vino and Starshine, including, but not limited to, market position, financial performance and future prospects. This includes numbers, in particular, ratio analysis (which you will need to calculate). What are the strong and weak points of each company?
2. How would a merger vs. a takeover benefit (or not benefit) each of the companies? In other words, what are the potential sources of value added (synergies) for the potential transactions? If you are IB – what value added would an IB/BV vs an IB/SS purchase have? If you’re BV (SS), what value added would occur through a purchase with IB or a merger with SS (BV). With this question, use specifics related to the three companies.
3. What are your 1) opening bid/ask price per share and 2) ultimate walkaway price per share? These prices must be supported by your analysis. What assumptions did you make, particularly about operational improvements? What valuation methods did you use? How did you calculate terminal value? WACC? Control premium? What range of prices did you calculate? (You’ll need to do a sensitivity analysis.) What is the value using comparables?
Your paper should be about 3 to 5 pages double spaced. You may be longer than 5 pages. If you have less than three pages, you probably haven’t completely covered the answers to the questions. Use your qualitative answer to #1 to help perform your analysis in #3. #4 is asking what you did within the simulation to perform a sensitivity analysis and what your results were. Based on your analysis, which option is best for the company you are representing?
Step 1: Complete the excel for Bel Vino (BV) and Starshine (SS). You can’t proceed in the sim until this is done. The excel asks you to enter a discount rate for your cash flows. Here is a link to a video and pdf about asset vs. equity betas
2. Enter the sim, and get the confidential information for your assigned company (BV, SS or IB International Beverage). Using the spreadsheet embedded within the sim and your confidential info, develop a range of prices for BV and SS.
3. I will contact the other two parties on the negotiating team to agree on the price range.
4. Enter your reservation prices for BV and SS. If you are IB, your reservation prices will be the highest amount that you are willing to pay for BV and SS. If you are BV (SS), your reservation price for BV (SS) will be the lowest amount that you will accept if BV (SS) is purchased. If you are BV (SS), your reservation price for SS (BV) will be the highest amount that you are willing to pay (with stock) for SS (BV). The sim will not allow you to negotiate until you have entered reservation prices.
5. Negotiate. Results include: IB can buy either SS or BV. BV can “purchase” SS with shares of BV or SS can “purchase” BV with shares of SS.I will respond to you ASAP with the results.
6. Write your paper. Note that the paper is not just about your negotiations. You will have questions to answer about how you evaluated BV and SS as well.
Product code: Case Study-AW123
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