Case Study-AW638 Online Services
Joan Beckman is looking to improve the performance of her company “Tuscan Lifestyles.” For this purpose, she has hired you to assist her.
Your overall assignment is to develop recommendations for how to improve the performance of Tuscan Lifestyles. If Joan were to undertake a similar mailing initiative in the future, what are three things you would recommend for her to do to improve her business performance.
Specifically, you should consider our video lectures 2.1, 2.2, and 2.3, and the following questions “Is a customer’s very first purchase predictive of their future orders and their ultimate value as a customer?”
In the folder for this assignment (located in the Learning Modules -> Week 2: Customer Lifetime Value folder in Blackboard), you will find a blank spreadsheet titled “Tuscan Lifestyles blank OMBA.” The workbook has a spreadsheet with template for each of the two groups (< 50 and > 50) as well as a spreadsheet where you can enter your recommendations.
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Specific questions to answer
•What is the lifetime value of a customer whose first purchase is less than $50?
•What is the lifetime value of a customer whose first purchase is more than $50? Please note that once you complete one spreadsheet you can copy and paste all the formulas and simply update the key numbers.
•Based on your finding, what is your recommendation to Tuscan Lifestyles? Identify three things that you would do/changes you would make to improve her business.
Product code: Case Study-AW638
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