Corporate Culture Picnic Case Study Help Analysis With Solution

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The Corporate Culture Picnic
Matt Larson is the CEO of Exterior Light Inc. a company that manufactures and installs external lighting for municipalities, malls, and athletic stadiums. Working closely with Helen Ono, the vice president of administration and human resources, he organizes a company picnic every summer….
Let’s leave the door open on this topic and return to it at a staff meeting.” Sanders said, “I don’t want to be the Abominable No Man, but we need to calculate the return on investment from these picnics. Are we getting a cultural bang for the buck?”
Discussion Questions
1. Do Sanders, Ono, and Lyons have the right to challenge the annual picnic’s value in communicating the corporate culture values?

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2. How would company management at Exterior Lighting know whether the picnic was an effective way of communicating the cultural values of caring for people and teamwork?
3. What, if anything, should management do about possible sexual harassment at the company picnic? 4. Aside from a picnic, how might top management communicate the company’s culture?

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