Domain-name company Case Study Help Analysis With Solution

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Is it Fair That Anyone Owns the Rights to
The Web site has no staff, spends no money on marketing its name, and offers no games. All it offers is a list of links to other game sites….
A critic of the domain-game business commented, “How crazy has the world become? A handful of people are getting rich when people with poor Internet search skills type into their browser, phrases like,,, and What really drives me up the wall is that somebody is getting a cut when a person enters into the browser.”
Discussion Questions
1. What is your evaluation of the ethics of domain-name companies earning commissions when people insert ordinary names into their Internet browser?

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2. What about the ethics of Google and Yahoo! becoming involved by paying ad revenues to the domain-name companies?
3. What possible links are there between domainname companies and click fraud? (Click fraud occurs when someone clicks on an online ad multiple times, perhaps with a robot, in order to receive pay-per-click commissions from a bigger and better-known Web site.)

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