Ebay Report Assignment Help With Solution

Summary

eBay is a popular brand name for online auctions that has always attracted people from different parts of the world. The company was formed in 1995 in San Jose. At this time, it offered the transactions for customers to find the required products. Today, eBay Inc. is comprised of three business units, namely eBay, PayPal and eBay Enterprise.

eBay is an online platform for both buyers and sellers in the world, over 149 million active users globally. eBay sells different types of products and services that can take care of the needs of the clients, more than 700 million items are listed on eBay. The business has been carried out through e-commerce where the profit is earned by allowing the visitors to enter into different transactions of their choice. eBay in returns collect small fee for the auctions that is being organized by the company. In 1999, the company had recorded net revenue of US$225 and increased up to US$17,902 in 2014, 12 percent has increased compared with 2013 (eBay Inc).

With the help of strategic analysis and PEST evaluation, the company undertakes the challenges of venturing into country for improving the position of the business. eBay functions on strong e-commerce application and thus it is necessary to adopt and implement effective web-based software that will help in carrying out the business activities without any interruption. eBay concentrates on finding different methods through which the customers can search into safe and secured online buying activities. With the help of an effective system, the company creates a strong chain for value system which is quite essential for managing the transactions. Through strategic analysis the company analyse the external environments that can impact the performance of the business. Such an analysis has helped the company to carry out the transaction in the international market, which has earned goodwill for eBay.

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Structure, writing style, referencing
The report is fairly well structured but there was a lack of decent references in text while the labeling of diagrams could have been much improved.

Strategic review – application, comprehensiveness, integration
The review started off ok with a decent (although unsupported PETS). However, from there are review became very limited with a limited industry life cycle and basic resource analysis. In addition, key elements (Porter’s five forces, strategic group analysis, value chain and VRIO) were missing. Had these been present a more complete analysis could have been undertaken and a fair higher mark would have been gained.

Strategic options/evaluation and recommendations – evaluation is justified by referring to the strategic review and recommendations are justified.

It was such a shame that the process of generating and evaluating strategic options was not followed. The SWOT identified some strengths, weakness, opportunities and threats. From there, strategic options should have been developed using the TOWS and/or Ansoff matrics and then evaluated using the criteria of suitability, acceptability, and feasibility. Had this been done instead of a competitor and organizational analysis, a fair higher mark would have been achieved.

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Summary