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The paper is to be written from the point of view of a consultant building a merchandising strategy for a client you have to formulate practical implications and recommendations for the store.clearly define the unit of analysis (who is your client and who are their clients).
You choose a set of merchandising actions that you would consider to be part of a proactive strategy to help the store increase sales but you are expected to introduce substantial new material from peer-reviewed journal articles and other sources
The essay should cite at least six peer-reviewed journal articles; this is in addition to any additional sources (e.g., published documents that were not peer reviewed, unpublished documents, and websites) found useful.
Your paper should emphasize analysis – independent, critical thought – rather than description
You may choose one from the list here below of merchandising trends

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1. Rebuilding visual merchandising for the decathlon France
2. Changing or rebuilding a merchandising category for decathlon France
3. Launching new products in the decathlon store in France and all the merchandising activities needed to do this
Structure of the Report

The report should be 10 – 15 pages long, excluding the cover page, bibliography page, and annex which should contain exhibits (pictures, transcripts)

1. Cover page : a title, the student’s name and an abstract of less than 150 words,
2. Introduction (1/2 page) explaining your choice of a trend and of a country,

3. The main body of your report covering your findings,
4. Conclusion (1/2 page),

5. Bibliography: list sources in alphabetical order of author’s last name. Use Harvard referencing system
6. Annex: Pictures illustrating your findings conveying points you are making in the main body of your report should be here and not in the main body.

Format:Each essay should be typed, 11/2 space, using 12-point Times New Roman font, and 2 cm margins, top & bottom.
Product code:Essay-QA452
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