Finance Assignment Help 65
Each team should identify the major business issues/concerns that the company of their choice is currently facing. Given various international challenges, identify strategies and suggest changes to the current business to take advantage of potential opportunities in foreign markets.
Guidelines for the Project
Choose an MNE (even if it’s small it should do business in at least 2 foreign countries).
- Understand the history of the industry, the firm, the main products
- Perform a competitive analysis (e.g. industry analysis, intra-industry inter-firm analysis)
- Investigate their supply chain and resource capabilities
- Assess your company’s prospects with the tools and analysis frameworks discussed in class
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Identify the following:
- Current business issues and potential future business issues
- Describe the economic environment for the countries they operate in or wish to expand
- Provide an overview of interest rates, inflation, exchange rates, financial markets (are they liquid, transparent, well regulated?), infrastructure, political risk, corruption etc.
- Major threats/main opportunities
Answer the following questions:
- How would you describe your MNE’s current strategy?
- What is the competitive advantage of your company?
- Is this competitive advantage and the current strategy sustainable in your view?
- How important was internationalization for your company? Is it still important?
- What factors account for the success of your company in international markets?
- What factors were most challenging to expand business in other countries?
- Identify changes to the current business model to improve prospects for the next 5 years?
- Can you think of any alliances/joint ventures the company should consider?
- Can they continue to operate in the currently chosen countries/territories?
- Can you identify new countries/territories for expansion? What are they and why?
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