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You will research and analyze the current and past situations for the firm. Based on these, the major focus of the analysis and presentation should be on the future direction of the firm and on a recommended course of action.

  • A financial analysis describing the current financial condition of your company.

    It is helpful to think of yourselves as consultants trying to really impress the chief executives of your company with your thoughtful analysis and well-prepared team presentation. You will have to bring your audience up to speed about the company a little more than you would have to with the executives of the company, but this is a good place to start in thinking about how to approach this assignment.



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    choose one strategy for Marriot International. Some examples are on the bottom. And explain why and the reasons.


    This is the one I want you to talk about “Example: a viable alternative strategy might be Turnaround. This might be accomplished through cost cutting”


    Corporate-level Strategies


    Related (concentric):

    Horizontal Integration, Vertical Integration

    Forward, Backward Unrelated (conglomerate or vertical or hierarchical): Corporate parenting, Restructuring, Portfolio management.



    International expansion

    Internal development, Strategic alliances, Joint ventures.








    ————————————–Modes of entry:

    Strategic alliance, Wholly-owned subsidiary.

    Turnaround Mechanisms:
    Cost cutting,Selective product/market, pruning, and Productivity improvements.

    Example: a viable alternative strategy might be Growth through Related Diversification and specifically through Forward Vertical Integration. This might be accomplished through a merger.


    Example: a viable alternative strategy might be Growth through Unrelated Diversification and specifically through Portfolio Management. This might be accomplished through an acquisition.


    Example: a viable alternative strategy might be Growth through International expansion. This might be accomplished through exporting.

    Example: a viable alternative strategy might be Turnaround. This might be accomplished through cost cutting. (I would like you to choose this strategy)


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