GallifordTry Marketing Management Assingment Help With Solution

GallifordTry plc: Corporate structure, parenting and portfolio management.
GallifordTry is a leading UK housebuilding and construction group. Results for 2014 included a 21% increase in revenue to £1, 768 million, 28% increase in profit before tax to £95.2 million, a decrease in year end debt to £5.1 million (£14.4 million in 2013) and a return on net assets of 20.8% (16.6% 2013). (Annual Report 2014)
GallifordTry is structured in two divisions; Housebuilding (including Linden Homes and Galliford Try Partnerships) and Construction (including Building, Infrastructure and PPP Investments).

1. Using appropriate frameworks assess the level diversification of GallifordTry and discuss the logic of the portfolio.
2. What role has a variety of strategic development methods (organic growth, mergers and acquisitions, joint ventures) played in the management of GallifordTry?
3. How does the long term development of GallifordTry reflect the historical perspective of corporate diversification as discussed by Goold and Luchs (1993)?

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A starting point for the assignment will be to research GallifordTry plc:
Only a soft copy of the report needs to be submitted, with the word count listed on the front page. It should be a professionally written business report, suitable for presentation to a management team. You could envisage this as a report for potential investors that will explain the nature of the firm to help them reach a decision to invest or not. (You are not required to present financial forecasts to quantify the potential of an investment).
Remember: Plagiarism can be detected and is a serious offence with severe consequences.
Marking Criteria

• Integrated and systematically structured report.
• Effective application of relevant concepts.
• Sound strategic analysis.
• Good linkages between sections.
• Relevant credible data sources appropriately referenced. (eg FT, Economist, Company Reports & Accounts, industry reports)
• Maximum 2000 words; executive summary, list of contents, introduction, bibliography or appendices are not included in the word count. This is the absolute limit, there is no +10% allowance.
• Any report submitted late, without an extension granted by your Course Director, will be capped at 40%. Failure to submit within 7 days of the deadline will result in a mark of F0.
• Academic Guidance 7: The University Grade Criteria 2014-15 forms the basis for grading decisions.

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