General Motors Company Case Study Help Analysis With Solution

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Staples’ Invention Quest
Henry Ford. Thomas Alva Edison. Adrian Chernoff. Adrian Chernoff? Maybe Chernoff isn’t a household name like the first two inventors, but the 33-year-old Royal Oak, Michigan, man certainly shows potential. Chernoff’s claim to fame—a handy little office product called Rubber Bandits—started gracing the shelves of every Staples store in North America a few years ago. The labelling bands, which retail at $2.99, also have their own Web site and can be purchased online through Staples. The General Motors Corp. employee was one of the finalists in an annual Staples’ Invention Quest..
He started pondering office efficiency and the problems people have of losing things in the shuffle.
Discussion Questions
1. Why should Rubber Bandits be classified as a creative idea?

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2. What does this story illustrate about how creative ideas surface?
3. In what way might having studied both business and engineering helped Adrian Chernoff become an inventor?

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