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Green marketing is the process of marketing products and/or services that are presumed to be environmentally safe. Green symbolizes life, nature environment. Thus, green marketing refers to the practice of marketing based on environmental factors. Modern marketing has led to growth in marketing activities which has spurred economic growth, mass production, luxurious lifestyle, etc. This race to create new products and dominate new markets has created many problems. The problems might seem harmless in short term but have grave consequences in long term. Giant factories that were erected to fulfill demands have become source of different pollutions. And the products that come out of such factories find takers in people who are gullible or deceived by massive advertisement campaigns. This exaggerated marketing has landed useless products on the shelves of departmental stores. This has detrimental effects on environment and in the long run compromises welfare of people. But there has been a growing awareness among people about the safety of environment. This has led to an increase in demand of products or services that are environmental friendly and has given rise to green marketing. There is more to green marketing than that meets the eye. Learn more about this new form of marketing from our experts at green marketing assignment help.
Impact Of Green Marketing
Green marketing is about promoting products or services that are ecologically safe, just advertising of products, and protection of environment, etc. Global warming has driven the world to reduce carbon footprints and brought world’s attention to the imbalance we are causing to ecology. To stop further deterioration of our environment, organizations have started taking efforts to practice and promote green marketing. Students are expected to understand the way this form of marketing works. They need to adapt to the trends and reflect their learning in their assignments. But there is not much available to learn from. Therefore, we offer you chance to learn from professionals at green marketing assignment help who have seen the industry adapt to various trends. This philosophy of promoting eco-friendly products and adopting technology that is safe for the environment has struck a chord with organizations and consumes. A few impacts of green marketing are as follows
1. Increase in demand for eco-friendly products.
2. Reduction in usage of products that degrade our environment
3. Impetus to organic farming
4. Global efforts to recycle wastes
5. Strict regulations and norms
Green marketing has pushed all players to adopt eco-friendly methods of producing, packaging and modifying advertisements. This ensures that we play our role in maintain a balance in our ecology. But there are challenges in green marketing. You will get to learn the challenges in green marketing and deal with those challenges at green marketing assignment help. The quality of ideas that you gain from our experts will enrich your assignment and stand you out among others.
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