IWS Case Study Analysis Help With Solution

Background

Infinity Watch System (IWS) Pte Ltd is a Singapore digital watch manufacturer. Over the years, it has successfully designed many digital watches that were well liked by customers over the world. However, due to the emergence of smart watches from the phone and computer companies such as Apple, Samsung and LG, IWS’s products are falling in demand. IWS’s EVP, Jason Lim, sees the new technology as a threat as well as an opportunity. He thinks that IWS need to come up with new product in order to survive.

Assume you are an experienced electronic designer who was recently recruited by Jason. After brainstorming, both of you think that IWS shall come up with a Phone Watch (PWatch), which integrates both phoneand watch functions. IWS has watch technologies but no phone technologies to develop PWatch. Outsourcing to external developers is not viable as IWS needs to own the complete intellectual property rights of PWatch.

A project development team must be formed. However, some internal departments will view PWatch with hostility as they think that it will cannibalise their existing product markets. PWatch development shall also be kept secret to prevent information leak to competitors.

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SECTION A: ECA Report

Question 1

(a) Propose and appraise a project management structure for the PWatch development. Justify your proposal with three (3) reasons.

(b) You are asked to recruit team members, either internally or externally. List down three (3) personal attributes (excluding technical expertise) of team members most desirable for PWatch. Discuss the reason for each attribute.

Question 2
After some searching, the following highly capable members came onboard:
1. 2.

(a) Jess Chin: A smart phone designer. Sam Tan: A watch designer.
As the team is new, classify and discuss three (3) ways you can adopt to establish a team identity.

The project team had a meeting with EVP Jason Lim. He set the following objectives:

 IWS has a very good reputation in delivering quality product. PWatch must be able to perform with high reliability according to its specifications.

 The project is to start on 1st September 2015, and the new PWatch to be officially launched in the market by 20th November 2015. However, a little change in the schedule will be allowed in order to make sure that the product is reliable, as IWS cannot afford to recall product after launch.

 A tentative budget of $120,000 will be given. EVP hopes that the team will minimize the cost further. Any increment would have to be justified and approved by him. A Cost Performance Index (CPI) of at least 1.0 would be good.

(b) To reflect on the EVP’s points, you are to appraise the priority of the project and construct a project priority matrix.

Question 3
(a) (i) Prepare a single diagram to show the MS Project view of Gantt Chart, columns for Information (i), Task Name, Duration, Start Date, Finish Date, Predecessor and Resource. State the completion date and any resource conflicts observed.

(ii) You are aware of the need to keep to the schedule. Hence you must first do a resource Levelling within the schedule (i.e. within available slack). Identify and report on what has changed. What is the project completion date?

(iii) You recall that there is some flexibility in the schedule to ensure the product is well designed. If there is still any resource conflict that cannot be solved within the original schedule, do a resource levelling beyond the deadline, i.e. uncheck “within available slack”. Identify and report what has changed. State any new project completion date.

SECTION B

Prepare and practice a video presentation by you to the company’s board of management one month after the product launch. It should address the following issues:

1. What are the objectives and priorities of the project, and are they met?

2. What was the choice and reasons of the project management structure? (You must be
subtle in this item)

3. Were there changes in schedule and what are the contributing events?

4. Was there a cost overrun and what were the contributors for the cost overruns if any?

5. Lessons learnt and suggestions for future project.
The video should be at least 3 minutes but not exceeding 6 minutes. Your file size should be no more than 50MB and the format is in either .wmv or .mov.

SECTION C
Prepare a set of PowerPoint presentation upon which the video presentation is based. Please note that the PowerPoint must be converted to PDF before submission to MyUniSIM (Blackboard).

Product Code :Case46

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