Kincaid’s blogs Case Study Help Analysis With Solution

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30 a.m. On this particular Monday, Matthieu is visibly upset. She tells her staff: It’s not my pattern to dig too deeply into operational matters. As you know, I’m interested primarily in strategy and merchandising. Yet, I’m ticked off today….
A breach of the above blogging policy could result in discipline up to and including termination. “I’m still ticked off at Jimmy, but before we take action, let’s think through whether he has done something drastically wrong. We have to protect Genève brand equity, but we must be fair. Let’s talk.”
Discussion Questions
1. Even though the blogging policy has not yet been implemented, how well have Kincaid’s actions conformed to the tentative policy?
 

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2. What steps, if any, do you think top management should take to control Kincaid’s blogs?
 
3. What relevance does this case have for the subject of interpersonal communication?
 

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