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The objective of that assignment is to write a paper on an individual basis, based on a personal research and upon students’ choice of an industry.


The study of the industry presents that industry and explores its strategic characteristics.
The assigned industries are

-the Consulting industry (around management)
– the social media industry.


The report described and presents the chosen industry in the US or in the world or in a specific market.
The geographical and industry scope has to be explained. For example, you can study the Management Consulting specialized in strategyin California, or the Advertising industry specialized in the digital field in Europe, etc..
The report provides as much information as possible about the industry, in a clear manner, and as if it was the first part of a complete strategic analysis for a specific organization.The study employs the classic analytical tools (e.g. PEST, Porter Five Forces Model, Strategic mapping, rivalry analysis, KSF, etc.), and relies on a thorough research from various sources.

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Defining Problem

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Structure Definition

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Research and Analysis

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The format of the report is 4,500 words (around 15pages) of text (cover page, executive summary, and attachments do not count as text)

a) Cover page with title, course title, number, and section, and student’s name with e-mail address, table of contents, and other features

b) Executive summary
c) Page 3-X: Content of your analysis

i. Introduction
ii. The industry: an overview
iii. Presentation of tools used for analysis
iv. Analysis (components 1; 2; 3; 4; 5; etc…)
v. Conclusion
vi. Appendices

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