Management-AW648

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Assignment 1
 
This assignment’s goal is to help you better understand what business-to-business (B2B) e-business transactions entail. B2B transactions are company-to-company transactions. For example, Wal-Mart has established sophisticated B2B systems with its various suppliers, enabling it to order stock electronically from the suppliers when stocks in its stores become depleted. Another example is that financial institutions typically have B2B arrangements with their major corporate clients, enabling these clients to engage in various financial transactions electronically (e.g., move funds between accounts, purchase stocks).
 

Written Assignment
 
Identify a company that engages in B2B arrangements with other companies. What is the nature of the B2B transactions that are carried out (e.g., ordering supplies, making financial transactions)? What technical architecture supports these transactions? What are the benefits and drawbacks of the B2B arrangement that this company engages?
 

Assignment 2
 
Written Assignment
Discuss and describe how you think e-business will affect the following areas of endeavor, including both positive and negative effects:
1.Project management
2.Supply chain management
3.Retailing
4.Entertainment
5.Manufacturing

 

Assignment 3
 
In the late 1990s, a wide assortment of business experts predicted that e-business was completely changing the nature of business transactions. This was reflected in the astronomical prices paid for the stocks of dot-com companies that were just beginning operations and had not achieved profits.
 

By the end of 2000, it became clear that the fundamental nature of business had not really changed. Dot-com companies engaged in electronic commerce saw their stock prices plummet to near zero and many went out of business. A fundamental law of business still held: if a business wants to stay in business, it needs to generate profit.
By the 2010s, e-business had become a standard mechanism for buying and selling goods and services. Many of the early kicks had been worked out, but shopping online still offered buyers a different experience than shopping in a traditional store.
 

Written Assignment
 
Critique e-business operations from each of the following four perspectives
 
• •from the perspective of making on-line payments (e.g., What problems are often encountered by both customers and vendors when making payments electronically for goods and services?)
• •from the perspective of customer satisfaction in dealing with an e-business site (e.g., Purchasing goods through the Web can be frustrating to customers.Why?)
 

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Related Services

 

• •from the perspective of supply chain management (e.g., Many B2Btransactions are oriented toward ordering supplies. In the process of doing this, a number of predictable problems can arise. What are they?)
• •from the perspective of advertising products/and services in the electronic marketplace (e.g., In the electronic marketplace, it is easy for your product/service to get lost among the millions of products and services being offered.)
 
Your paper should not exceed five (5) pages, single-spaced using one-inch margins and a 12-point font. Carefully and completely cite your references.
 

Assignment 4
 
Think of a new kind of e-business, one that does not exist. (Do a web search to verify that it does not exist.) The hypothetical e-business may be whimsical, but it should be plausible.
 

Written Assignment
 
1.Describe the nature and purpose of the business.
2.What competitive advantage would it have as an e-business? That is,what advantage would it have for customers, or as a means of greaterefficiency, etc?
 
3.What or who would be the main competition, if any? Why?
4.What is the potential target market for the product (goods or services) ofthis business, in terms of the types of customers and annual revenues?
5.What are the potential risks of this business? For example, why mightcustomers not want the product or service?
 

The U-Build-It Hardware Company
 
U-Build-It Hardware Company is a chain of five stores selling hardware products in a Midwestern State. It offers a full range of hardware and gardening products, ranging from hand tools to building and plumbing supplies to gardening supplies and plants. It also offers its own line of kits produced under contract by a local lumber company for do-it-yourself (“U-Build-It”) utility and storage sheds, and patio and porch furniture.
 

Marsha Robinson, CEO of U-Build-It, has been instructed by her Board of Directors to offer products through the Web. The Board’s decision was based on a strategic assessment conducted by a local management consultant that forecast U-Build-It is likely to go out of business within a decade unless it engages in electronic commerce.
Marsha assigned you to head up a team to get U-Build-It into e-business within two years. With her advice and approval, you decided that U-Build-It’s e-business effort would not replace the existing stores, but rather would supplement them.
 

In planning the e-business roll-out, you determine that the approach to take is a three-phase project. Phase 1 will be a very simple e-business model, building up to a full-scale model by Phase 3. Marsha and the Board of Directors approved your approach and authorized you to move forward to develop a project plan.
 

Written Assignment
 
Prepare your plan. Describe what U-Build-It’s e-business solution will look like for each phase. Specifically, describe the front-end and back-end technical architectures for each phase. Also, what are the requirements for the customer interface for each phase? That is, what will the web-based site look like and what will it do?
 

Your paper should be in the form of a follow-up presentation to Marsha that is suitable for presentation to the Board, if she approves it. Use PowerPoint and use the speaker notes to record the detailed information that supports your plan. Prepare an Executive Summary of no more than two (2) pages to be a handout.
 

You should expect to be given no more than 45 minutes for your presentation (or about 25 slides), with ten minutes for questions and answers. Carefully and completely cite all references in your notes, but do not clutter the slides with this information.
 

TERM PAPER
 
This term paper is comprised of two parts: Part 1 requires you to write a statement of what you perceive the role of IT management in organizations. Part 2 requires you to address the IT management challenges that e-business brings.
In addressing both Parts, be sure to back up your arguments with facts and concepts you have learned in this course. We are not interested in uninformed opinions. At the end of each piece, the reader should be able to say: “This student knows his/her stuff!”
Each Part should be five pages long, single-spaced, using 12 point font (either Arial or Calibri).
 

Part 1. The role of the IT manager in organizations
 
IT management arose in the 1990s when it became clear that that software developers and hardware engineers had neither the insights nor interest in guiding organizations on the effective use of information technology to help them improve their business operations. Both software developers and hardware engineers focus on the technical aspects of computers and do not spend much time reflecting on the management implications of technology. The IT manager, in contrast, is primarily concerned with how information technology should be integrated into business operations.
Assume you have taken over responsibility to play the lead IT management role in Magnum Enterprises. Your boss, Rachel Heigl, is Magnum’s CIO. The IT management group is comprised of six people who you will be supervising.
 

Ms. Heigl is an enlightened manager, and she believes that if you are to carry out your responsibilities effectively, you need to work with her in defining your IT management role. As a first step, she invites you to write a short statement where you describe what you see to be your role as head of the IT management effort at Magnum.
In writing your statement (5 pages long, single-spaced, using 12 point font with either Arial or Calibri font), describe how you see your role in integrating software, hardware, and business management capabilities. What challenges do you anticipate encountering as head of the IT management effort at Magnum? By serving as the centerpiece of software, hardware, and management capabilities, how the efforts of you and your team make Magnum a better organization?
 

Part 2. Handling the e-business challenge at Magnum Enterprises Term Paper Information Technology

 
Six months after you take over the lead IT management role at Magnum, the CIO, Ms. Rachel Heigl, is pleased with your work. She has just attended a meeting of Magnum’s executive committee (the committee comprised of the most senior managers of Magnum), where the CEO and Vice President of marketing have indicated that Magnum’s mediocre e-business capabilities must be strengthened. As CIO, Ms. Heigl is given primary responsibility in improving Magnum’s e-business performance. She in turn puts you in charge of a small task force comprised of representatives from the operations, marketing, finance, and legal departments.
 
1.Why is it important to take into account the views of operations, marketing,finance, and legal when working on strengthening e-business capabilities? Be specific – no vague generalities, please.
 
2.Based on what you have learned in your readings, what are key technical challenges you will encounter in re-engineering the e-business function at Magnum? How can these be addressed (provide brief suggestions).
 
3.What are the key management challenges you will face?

Your response to Part 2 should be five pages long, single-spaced, using 12 point font with either Arial or Calibri font.
 
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