Marketing-AW-Q30

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1. The paper must have a cover page with the title of the assignment, name of class, and the student’s name.
2. The paper must be written in 12-font, Times New Roman.
 
3. The paper must be left justified and double spaced.
4. The paper must have a running manuscript header, which is placed at the top left corner, and consists of fifty characters or less (two or three words). It is a good practice to put your name as the header.
 
5. The paper must have page numbers, which are placed at top right corner.
6. An assignment format must follow this pattern
 
Strayer question one written out
 
The answer to the question in sentences and paragraph form. Indent to start a paragraph, write the answer in APA format, and use citations as needed. There must be at least one paraphrased citation in the answer.
Strayer question two written out
 
The answer to the question in sentences and paragraph form. Indent to start a paragraph, write the answer in APA format, and use citations as needed. There must be at least one paraphrased citation in the answer.
Indent to start a paragraph and write the in APA format.
 
7. Every answer must contain at least one paraphrased citation.
8. To achieve consistency, a student should use the tab key, which should indent about five spaces.
 
9. A paragraph must contain at least two complete sentences.
10. A paragraph should contain only one main issue or idea, and not be excessively lengthy.
 
11. Quotes should not be used, unless they are absolutely necessary to answer the question, and less than 10 percent of an answer can be in quotes. You must paraphrase what they read, and then give the author credit for the thought by using a citation.
12. Every sentence that contains a number, quote, or not commonly known fact must have a citation. Whether paraphrasing, using a direct quote, or describing an idea that influenced your writing, you must give credit to the source by using a citation.
 
13. The paper must be written unbiased, and never contain personal pronouns, such as I, me, my, our, us, or we. Students should write with conviction and use terms such as society, citizens, the company, managers, employees, clients, one, consumers, and customers.
14. A company is an entity. It is single; therefore, it is referred to as it or its. It is not they, them, or their. Ie. Its employees, its stores, its prices, its strategic policy
 
15. The paper must not contain any contractions. Ie. Can’t should be written as cannot. Don’t should be written as do not.
16. Students must limit the use of they and their, as it can confuse the reader.
17. There should only be one also in a paragraph. Students should use terms such as in addition, another, and yet another.
 
18. The author should write so that answer flows, and the reader enjoys reading the paper. Transitions are used to help the paper flow smoothly and move from one major point to another, so the sentences do not sound like bullets in paragraph form. Ie. The first point, the second factor, the third element.
19. When writing, students must use past tense. Ie. Keegan and Green (2013) wrote that marketing is a fascinating topic (p.1).
 

20. Instead of writing: The author wrote, a student should write out the name of the author or the article and use a citation. Ie. Harris (2015) wrote about how easy it is to earn an A when a student follows the directions to the assignment (p.37). Harris and Williams (2015) stated, “With motivation and perseverance, students will succeed in this course” (p.73).
21. An end of sentence citation contains the author’s name and year, followed by a period. When there is more than one author, you must use the ampersand (the symbol for and which is above the 7 on the keyboard). Ie. It is easy to earn an A in the class when a student completes assignments and follows directions (Harris, 2015, p.3). “With motivation, one will succeed in this class” (Harris & Williams, 2015, p.73).
 
22. When using the author’s name as a subject, the citation is the year of publication. Ie. Harris (2015) wrote that students can easily earn an A in the class by completing assignments and following directions (p.3). Harris and Williams (2015) stated that with motivation and perseverance, a student will succeed in completing his or her education (p.37).
23. Every citation must have a reference that matches it, and the author’s name and the year must match. Ie.
 
24. The last page of the document should be the reference page, and the student must type the word References at the top center of the page in TNR 12 font.
25. References must be alphabetized.
 
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26. The first line of each reference should be flush left, the second line is indented.
27. When there is an article or case study, it must be listed in the references.
 
28. A basic reference is written: Author, year of publication, title, and publishing data. A period is placed after each element. If there are more than two authors, you must use the ampersand (the symbol for and which is above the 7 key on the keyboard).
 
29. A URL is never a valid reference. The title of the article or name of the website is listed as the reference.
30. When there is no author, then you must list the title of the article at the beginning of the reference.
 
31. Wikipedia is never a valid reference for university writing.
32. Students should always use spell check to find spelling and grammatical errors. However, students should also proof-read their papers because spell check will not find all errors. Ie. To, too, or two; their or there; through or threw .
 
Assignment 1: Part A: Your Marketing Plan
 

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis.
 
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a five to six (5-6) page paper in which you
 
1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
 
3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
 
5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
 
Your assignment must follow these formatting requirements
 
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
 
The specific course learning outcomes associated with this assignment are
 
• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate target customer segments and positioning products within these segments.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanics.

 
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