Marketing Management Assingment Help With Solution
Social Media competitions – #competitions / create your own sakae video / redesign sakae outlet competition
Proposed Strategies (For option solutions): (Focus on our own solution, and try to see how we can link to others)
(It has to be written in a way that convince the marketers)
Benefits and Drawbacks
Projected timeline construction of solution (and when to implement)
Timeline of Implementation/milestones
Mitigating Factors (Consult Professor)
Integrated marketing/communication, last 2 chapters
If we propose new pricing/product, back up with consumer primary data proof
How we make decision
6 months min
Appendix part of max. page
Questions to ask professor:
1. Mitigating Factors, whether is it a bad idea because it may tell the person that we do not have confidence in our solution.
2. How long must the project be able to implement? is 6 months max, or min
3. Appendix is it part of the max. page? is the page 5 formating in course outline apply to Sakae Case?
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Things to do:
Identify consumer needs:
– Derive their profile in terms of dining habits as well as pertinent lifestyle characteristics.
2. Brand Loyalty for Gen Y and Gen Z
Assess the dining experience for Gen Y and Gen Z at your assigned outlet.
-Who are Sakae’s primary and secondary competitors?
-What are some of the factors that will shape a youth’s dining decision?
-What are the threats and opportunities that Sakae should take note of?
-How can Sakae build brand loyalty with Gen Y & Z? (Does brand loyalty exist among the younger generation? You may wish to conduct a well-thought out survey for your fellow peers)
3. Entrepreneurial Marketing
– Do a SWOT analysis on Sakae Sushi.
-If you are the business owner, what implementable strategies would you put in place?
-How would you market your brand to your current and future customers?
-How will you differentiate yourself from your competitors?
Product Code :Mark17
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