Netflix Case Study Assingment Help With Solution
Netflix used to be a perfectly good horror movie. Company management swings a chainsaui; inuesiors
scream and are cut to bits; audience is titillated. Now it has become one of those aoant-garde jilms your pseudointellectual
friend recommends: no fun to watch, surreal and confusing …. The no-fun-to-watch part is the
damage that Netflix’ s abrupt price increase has had on subscriber numbers. Subscriber growth ground to a halt
in the third quarter, after the increase was announced in July. In the current quarter, as the price increase is put
into effect, the company expects its physical DVD service to lose 3m – about a fifth – of its subscribers.
Streaming video subscribers are expected to be flat to down. Given that NetfIix’s strategy is designed to
encourage growth in streaming, this isfar worse news than the hit to DVDs.
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It is required to turn in an analysis (limited to 5 pages, double-spaced, and typed); the report should be organized into the following five clearly titled sections:
• Identification of key problem in the case (give brief explanation as to why this is an important problem facing the company; develop a one sentence key problem definition and put it in bold font and italics)
• Relevant theory – what is the relevant theoretical model/concept here and why is it relevant (please note that this is a KEY section of the paper). Describe the theory briefly here and tell why it is relevant to the key problem.
• Assessment of alternatives (if the case identifies alternatives, examine them critically. If you think there are additional alternatives not mentioned in the case, describe and examine them, too). Remember, the alternatives have to address the key problem that you have identified earlier. Use the theory identified in the section above to strengthen the assessment of the alternatives.
• Suggested course of action: which alternative would you recommend and why?
• Key takeaways from the case: what general strategy pointers can you takeaway from the case?
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