Best MBA Operations Management Project Help
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Many brick and mortar retailers like wall mart has undertaken vertical integration. Wal-Mart has developed their own brand under Sam’s choice label where they were able to produce their own soda, cereals and pet foods without having to maintain livestock or having to grow crops. Amazon also has implemented full integration with the launch of their own consumer electronics products such as kindle, fire tablets and fire TV at unexpected lower prices. This has garnered enough attention of the customers towards e books. Hence Amazon started a programme named Amazon encore to identify potential authors and starts publishing their books on their kindle. With the success of this programme Amazon is now planning to start its own publishing chain.
Apple too has followed the same pattern by introducing iPod and iTunes. Amazon is now planning to set up its own distribution and courier delivery network. This way Amazon will be able to take UPS and FedEx out of the scenario. Amazon is now going at extended level of vertical integration which will allow them to attain a whole new level of sustainability which will be beyond any other brick and mortar retailer.
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