Primo Benzina AG Case Study Solution

Introduction:

Primo Benzina AG, a Swiss petrol company, is facing a challenge from the French multinational oil company Total, which is planning to build a large petrol station near Primo Benzina’s existing petrol station. This case study analyzes the situation of Primo Benzina and provides recommendations to the company to address this challenge.

Case Issue:

Primo Benzina AG is facing a major challenge from Total, which is planning to build a large petrol station near the existing petrol station of Primo Benzina. This poses a threat to the market share of Primo Benzina as Total has a larger customer base and can offer more services to its customers.

Case Analysis:

Primo Benzina has to take action to protect its market share from Total. The company has to identify its strengths and weaknesses and find ways to improve its services to customers. The company can start by offering additional services to its customers such as car wash, oil change, and tire change, which will increase the attractiveness of its petrol station.

Primo Benzina can also differentiate itself from Total by offering premium gasoline and diesel, which is a higher quality fuel that is more efficient and better for the environment. This will attract customers who are concerned about the quality of fuel they use and are willing to pay more for it.

Another option for Primo Benzina is to improve its marketing and advertising strategies. The company can develop a strong brand image and create advertising campaigns that focus on its strengths, such as quality and reliability. This will help the company to attract more customers and improve its market share.

Finally, Primo Benzina can explore the option of collaborating with other companies to offer additional services to its customers. For example, the company can collaborate with a car rental company to offer rental cars to customers who need them.

Conclusion:

Primo Benzina AG is facing a significant challenge from Total, which is planning to build a large petrol station near its existing petrol station. The company needs to take action to protect its market share by identifying its strengths and weaknesses and finding ways to improve its services to customers. This can be done by offering additional services, differentiating itself by offering premium fuel, improving its marketing and advertising strategies, and collaborating with other companies.

Read Case Study Analysis Assignment and Homework Help Solution

Recommendations:

Based on the analysis, the following recommendations are proposed for Primo Benzina:

  1. Offer additional services such as car wash, oil change, and tire change to attract more customers.
  2. Differentiate itself from Total by offering premium gasoline and diesel, which is a higher quality fuel that is more efficient and better for the environment.
  3. Improve its marketing and advertising strategies to develop a strong brand image and attract more customers.
  4. Explore the option of collaborating with other companies to offer additional services to customers.

Looking for similar case solution, You can submit our form by clicking submit button in menu or WhatsApp us at +16469488918 to book your order.  Visits case study analysis help to see more case solutions.