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Procter & Gamble and Google Swap Workers to Spur Innovation
At Procter & Gamble Co. (P&G), the corporate culture is so rigid that employees jokingly call themselves “Proctoids.” In contrast, Google Inc. staffers are urged to wander the halls on company-provided scooters and brainstorm on public whiteboards…
As part of a month-long job swap at P&G’s headquarters, a mixed group of Google and P&G staffers crowded into P&G’s archives to study the 62-year history of Tide. Sessions like these are a key part of P&G’s training of upand-coming brand managers.
1. In what way might swapping employees between P&G and Goggle spur innovation?
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2. Why would a Google employee be interested in learning about the history of Tide?
3. What kind of skills and knowledge do you think would be good for a “digital innovation manager”?
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