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Research Proposal

Who, What, Where, When
What is the company name? What is the company product(s)?
When was the company founded?
Where is the company located?
Who are the company’s customers?
The IT product is based out of the payroll and complete HR services for the mid and small sized enterprises which are recent start up or in their initial stage of development. The product would be sold in the market at competitive costs. This product would be targeting the markets especially in two sectors: manufacturing and the FMCG companies. The product would have features that will solve the purposes and the needs of the HR, Admin and IT based services and the features.
Decision Problem and Research Question (s)
What is the Objective of the research proposal?
What is the problem?
Since (Name of the Company) is a startup company, the list of services offered to the target customer needs to be limited to (how many options)

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Research questions
What do (target customers) look for in a (company)
How do (target customers) go about choosing a (company)
What services should (company) offer to attract (target customers)
The research would be carried out on the companies that are initial start up and requiring the software and IT based product in the payroll and the admin related product access. This will help in identification of the product needs and the requirements in specific to the companies. It would be on the basis on the needs of the customers and the clients, the customized features and characteristics of the product and services that would be given. AMC or annual maintenance to the clients who would buy their product. The research question would be
• Which features are unique among the Manufacturing and FMCG Companies that should be added to the Payroll or HR based product?
• Whether the IT based products and services would be requiring an AMC Services.

Product Code-Research-AW-Q336
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