Roadway Construction Company Case Study Solution


The case of Roadway Construction Company, as explored by Robert I. Carraway and Douglas L. Schwartz, delves into the challenges faced by the company in the dynamic construction industry. Roadway Construction, a once-thriving company, finds itself grappling with various issues that threaten its profitability and market position. This analysis examines the core problems, evaluates possible solutions, and offers recommendations to revive Roadway Construction’s success in the highly competitive construction sector.

Case Issue

The primary challenge for Roadway Construction Company lies in its declining profitability and market competitiveness. Factors such as rising material costs, increased competition, and outdated operational practices have led to decreased margins and project delays. Additionally, the company faces issues related to project management efficiency and client satisfaction, which are impacting its reputation and ability to secure new contracts.

Case Analysis

Market Challenges and Competition
The construction industry is highly competitive, with firms vying for projects based on pricing, quality, and timely delivery. Roadway Construction must assess market trends, understand competitor strategies, and identify unique selling points to stand out amidst intense competition. Adapting to technological advancements and industry best practices is essential.

Operational Inefficiencies
Roadway Construction needs to streamline its operational processes. Project management inefficiencies, delays in approvals, and communication gaps between teams lead to project delays and cost overruns. Implementing modern project management software, conducting regular training programs, and fostering effective communication channels are vital to enhancing operational efficiency.

Client Satisfaction and Reputation
Client satisfaction is paramount in the construction industry. Delays, quality issues, or miscommunications can tarnish the company’s reputation. Roadway Construction must prioritize client needs, maintain transparent communication, and ensure project milestones are met promptly. A satisfied client base can lead to positive referrals and long-term contracts.


In conclusion, Roadway Construction Company’s challenges are not insurmountable. By addressing operational inefficiencies, adapting to industry trends, and focusing on client satisfaction, the company can regain its market position and profitability. Implementing a strategic overhaul and embracing modern practices are essential for revitalizing Roadway Construction’s success.

Read Case Study Analysis Assignment and Homework Help Solution


Operational Restructuring
Roadway Construction should conduct a thorough internal audit to identify operational bottlenecks. Implement modern project management tools that allow real-time tracking of project progress, resource allocation, and budget management. Regular training sessions can ensure employees are proficient in these tools.

Market Research and Strategy
Invest in market research to understand current industry trends and competitor strategies. Identify untapped market segments or specialized services where Roadway Construction can excel. Develop a focused marketing strategy highlighting the company’s strengths, achievements, and unique offerings to attract new clients.

Client-Centric Approach
Establish a dedicated customer support and feedback system. Regularly communicate with clients to gauge their satisfaction levels and promptly address concerns. A proactive approach to client needs can foster long-term relationships, leading to repeat business and positive referrals.

Investment in Technology and Training
Invest in technology that enhances productivity and efficiency. This includes advanced project management software, construction automation tools, and equipment upgrades. Simultaneously, invest in employee training programs to ensure the workforce is skilled in using these technologies effectively.

Quality Assurance and Compliance
Strengthen quality assurance processes to ensure all projects meet industry standards and client expectations. Adhere strictly to regulatory compliance in all projects. Compliance not only ensures legal adherence but also builds trust with clients, showcasing the company’s commitment to ethics and quality.

Partnerships and Networking
Establish partnerships with suppliers, architects, and subcontractors. Building a network of reliable partners can enhance the company’s capabilities and allow for smoother project execution. Networking within industry associations and events can also provide valuable insights and potential collaborations.

Looking for similar case solution, You can submit our form by clicking submit button in menu or WhatsApp us at +16469488918 to book your order.  Visits case study analysis help to see more case solutions