Susan marketing Management Assingment Help With Solution

Susan marketing Management Assingment Help With Solution

 
Susan has recently been made product manager of PediaBoost, a nutritional supplement in her company’s infant product line. PediaBoost has been on the market for more than two decades, is FDA approved, and is considered so reliable by the parents of newborns that the PediaBoost brand name is considered as synonymous with nutritional supplements for infants. Market research has discovered that adults are now using PediaBoost as a supplement during detoxification diets/flushes that are considered part of a healthy lifestyle.

 
 

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1. What is the key values conflict you see in this case?
 
2. What are the expected Reasons & Rationalizations surrounding this conflict that must be addressed?
 
3. Which of the R&Rs (above) is the most powerful and/or persuasive, and why?
 
4. What is at stake for the different parties, including those with whom Susan disagrees?
 
5. What levers/arguments can Susan use to influence those with whom she disagrees?

 

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