Technology’s Effect on Hotels and Restaurants Information System Assingment Help With Solution
The changing face of technology has played an integral role in the development of the hotel and restaurant industry. Consumer behavior patterns have been changed for multiple reasons, including high levels of unemployment, a deep recession, and overall fear of what the future holds. Hoteliers and restaurateurs will need to look at various strategic vehicles to build and regain customers. The face of innovation in technology is continually changing. The hotel and restaurant industry needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty. Tapping into customers needs through the use of information can be instrumental in building loyalty and gaining competitive advantage.Hotels and restaurants are continually competing for employees, locations, and more recently information about customers. As more people are using the Internet there is a high amount of information that is being captured on web server logs . Proper extraction of this information coupled with high levels of service is what will help the hotel and restaurant industry build competitive advantage in a troubled economy.
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Excerpts from the article ” Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage”
KOUTROUMANIS, D.A., 2011. Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage. The Journal of Applied Business and Economics, 12(1), pp. 72-80.
Question of assignment
Discuss how hotels could use information systems and technology to achieve competitive advantage?
Your Forum Posts must focus on addressing the Question and demonstrate extensive reading and a holistic understanding of the relevant concepts. You must critically examine the relevant issues. Descriptive answers would not fetch the higher grades. The following criteria will be used to evaluate your written analysis:
Referencing and use of proper referencing style
Research rigour and Quality of resources
Structure, Vocabulary and Cohesiveness of the Post
Analysis of issues and use of appropriate examples
Understanding of concepts
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