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The changing face of technology has played an integral role in the development of the hotel and restaurant industry. Consumer behavior patterns have been changed for multiple reasons, including high levels of unemployment, a deep recession, and overall fear of what the future holds.
Tapping into customers needs through the use of information can be instrumental in building loyalty and gaining competitive advantage.Hotels and restaurants are continually competing for employees, locations, and more recently information about customers.
Excerpts from the article ” Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage”
1. Discuss how hotels could use information systems and technology to achieve competitive advantage?
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