On Two Wheels in Paris: The Velib’ Bicycle-Sharing Program Case Study Solution


The case of “On Two Wheels in Paris: The Velib’ Bicycle-Sharing Program” by Peter A. Coles, Elena Corsi, and Vincent Dessain explores the innovative Velib’ bicycle-sharing program in Paris. Launched in 2007, Velib’ aimed to revolutionize urban transportation, offering Parisians and tourists an eco-friendly and convenient alternative. However, the program faced challenges related to maintenance, technology, and financial sustainability. This analysis examines these challenges, evaluates the program’s impact, and provides recommendations for its future success.

Case Issue

The primary challenge faced by the Velib’ program was maintaining a delicate balance between technological innovation, financial viability, and user satisfaction. Technical issues such as damaged bikes and faulty docking stations, financial concerns regarding profitability, and ensuring a seamless user experience were critical issues that demanded strategic attention.

Case Analysis

User Experience and Technological Challenges
The success of any bike-sharing program hinges on user experience. Velib’ faced technical challenges, including broken bikes and malfunctioning docking stations, leading to user dissatisfaction. Addressing these issues promptly and ensuring regular maintenance is crucial for user satisfaction and retention.

Financial Sustainability
Financial sustainability is paramount for the long-term success of the program. Velib’ needed to assess its pricing model, operational costs, and revenue streams. Identifying innovative ways to generate revenue, such as partnerships, sponsorships, or expanding service offerings, could enhance the program’s financial stability.

Community Engagement and Expansion
Community engagement is vital for the program’s success. Public awareness campaigns, educational initiatives, and collaborations with local communities can promote bike usage. Moreover, expanding the program to cover underserved areas and tourist destinations can increase its reach and impact.


In conclusion, the Velib’ bicycle-sharing program has the potential to transform urban transportation and contribute significantly to Paris’ environmental and economic goals. Addressing the program’s technological challenges, ensuring financial sustainability, and fostering community engagement are pivotal for its continued success.


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Advanced Maintenance System
Implement a proactive maintenance system utilizing IoT (Internet of Things) technology. Real-time monitoring of bikes and docking stations can enable predictive maintenance, reducing downtime and enhancing user satisfaction.

Diversified Revenue Streams
Explore diversified revenue streams such as corporate partnerships, advertising, or offering premium subscription services with added benefits. These initiatives can generate additional income, ensuring financial sustainability and program expansion.

Enhanced User Experience
Invest in a user-friendly mobile app that provides real-time information about bike availability, docking stations, and routes. Implement a responsive customer support system to address user concerns promptly, enhancing overall user experience and satisfaction.

Community Engagement Programs
Launch community engagement initiatives, including bike safety workshops, cycling events, and educational campaigns in schools and universities. Collaborations with local businesses and municipalities can promote bike usage and create a sense of ownership within communities.

Infrastructure Expansion
Expand the program to cover tourist destinations, suburban areas, and transportation hubs. Collaborate with local authorities to create dedicated bike lanes, ensuring a safe and seamless cycling experience for users. Increasing accessibility can attract a broader user base.

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