Case Study-QA222 online

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COMM 1F90 Assignment + Case Study

Read the following information and analyze the recent “BBC Dad” phenomenon.
Analyze it by applying concepts from as many of the weeks as you can from the winter term in COMM 1F90.

Advice – structure your answer with subtitles consistent with the various weeks in question (for instance):

1. Culture Jamming and Counter-hegemony
2. Narrative Structure & Binary Oppositions

3.Why Stories?
4. Genre, Codes & the Language of Film

5. Documentary and Reality TV
6. Feminism, Femininity, & Masculinity & the media

7. Ethnicity, Ideology & the media
8. Reading Images and Advertisements

9.Defining Discourses and ideologies found?
10. Dominant Ideology and Hegemony

Instead of stream-of-consciousness regurgitation of information about concepts, you’ll be expected to form much more cogent answers/arguments, even using the textbook where recommended.

(There’s no page limit … and no need to cite the textbook with page references but explicit use of course resources is encouraged… the more detail you can provide, the more we can reward you for your intellectual labour). While you don’t have to have specific references to the text, including them would likely strengthen your answers.

I’d like to give you 2 full days to compose your answers for this. Take the time that you think is necessary to connect the various aspects of the course to this case study to explain and critically analyze what is going on in it.

p.s. – If you find any other examples of people playing with aspects of the “BBC Dad” story, feel free to incorporate them. You’re not restricted by what I provide here – but it is does provide an ample foundation for demonstrating your knowledge of core course material…

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Case Study

Robert E. Kelly is a respected political science professor and international security analyst.During a recent interview on the BBC about the impeachment of the South Korean president (conducted from his home office), first his daughter let herself in and danced behind him while Kelly tried to continue talking. And then a baby in a walker rolled through the door, followed by a flustered woman who dragged them out of the room in a near-farcical rush.

The video quickly racked up 85 million views on BBC One’s Facebook and generated a wealth of media attention and public commentary. The hash tag #BBC Dad was trending on Twitter and the story has been covered by media attention and public commentary. The hash tag #BBC Dad was trending on Twitter and the story has been covered by media from Uruguay to Australia. Asked if he worries that the blooper;would have any impact on his credibility as a scholar he said: 'I am a little bit wary of the fall out for my academic credentials. We didn’t want this. I guess this is now the first line of my obituary right? BBC dad for a while now I suppose. I would hope that people would read my work

Numerous people assumed the Asian woman who herded the children away was the “nanny,” though she is Kelly’s wife. Many commentators also suggested Kelly should have reacted differently when the kids came in — namely by not pushing his daughter away and possibly by picking up the kids and playing with them as he continued the interview.

One spoof video showed a woman in place of Kelly.The woman attends to her child who come shopping along, gives her a toy, cooks food and even diffuses a bomb — taking multitasking to a whole different level. The spoof appears to have surfaced after the gender disparity at home-debate the video triggered — that of how women are mostly off attending to the household, while their husbands are making news. The parody video has become a hit of its own with over 18 million streams on Facebook and 700,000 views on YouTube.

In another “genius piece of satire,” Comedy Central’s The Daily Show with Trevor Noah made a GIF in which the faces of President Trump and members of his entourage are superimposed onto those in BBC’s viral video. Sean Spicer babbles incoherently in place of Kelly. Trump’s beaming head bobs in on top of Kelly’s elder daughter’s little body. Kelly’s wife, Kim Jung-A, was replaced by Kellyanne Conway who, just as in real life, slides in to clean up the mess.

Before a subsequent interview, Kelly tweeted “I’ll be on in an hour to talk about North
Korea. And yes, the CNN producer made sure to tell me to lock my door”. Followers responded, “let them join you!” and, “noooo!we want Marion!” Indeed, after the interview, the four-year- old became an internet sensation. Her legion of fans posted pictures of her declaring “Marion for president o fearth,” “#I’m With Little Her,” “Boss of us all” and following

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