Case Study-QA282

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Project Instructions

 
Company: Hewlett-Packard (HP)
 

• Your position is that of a business consultant to the chief executive office of the company. You have been hired to do a strategic analysis of the company. The goal is to determine what direction the company should take and make specific recommendations about what the company should do next and why.
 

• You will write a thorough company analysis, which includes three parts
• Part 1: External Analysis
• Part 2: Internal Analysis
• Part 3: Recommendations
 
• The assignment requires the use of library/outside research, using resources such as business newspapers, business magazines, library databases, and books. Sources such as private blogs/private websites are not allowed. Just searching company website and/or citing free web information is not enough.
 

• Please properly document your sources either in footnotes/endnotes or in (author name, year) format with a reference list attached at the end of the work.
 

• In general, the best papers will show evidence of some investigative efforts – digging for more information, interviews/phone calls/emails with managers – and of synthesis and careful editing. They will also be insightful, going beyond the most obvious lessons to draw out the story behind the story
 

Strengthening Aspects in the Paper

 
• Evidence of thorough company study
• Judgments supported by evidence from the sources
• Clear articulation of the issues you are addressing
• Use of professional tools and concepts
• Justification for the recommendation that is consistent with company strategy and its resources
 

Detrimental Aspects in the Paper:
 

• Failure to ANALYZE. Don’t just give facts, do ANALYSIS!
• Failure to support opinions by evidence or logical explanation
• Lack of adequate outside research, such as relying on Google or Wikipedia for information versus the library’s databases
• Poorly edited or organized or presented clearly (i.e. Failure to proofread ANY written material and correct obvious misspellings, errors, and sloppy grammar)
• Exhibits that are extraneous to the analysis. The reader or viewer is left to draw his/her own conclusions and wonder why the exhibit is there
 

Format Guidelines
 

• Double spaced, font size 12, 1-inch standard margin on four sides of the paper.
• Sub-titles are required. Organize your paper with sections and headings.
• Exhibits should be labeled sequentially and in the order they are discussed in the text. If you do NOT talk about an exhibit in the text, it probably isn’t doing anything except taking up space.
• The final paper should be between 15-20 pages excluding the title page and any attachments, such as figures, tables, references, and appendix. For each of the three parts, there should be a minimum, of 4 pages and maximum of 8 pages
 

Other Requirements
 

• I take plagiarism very seriously. Do not plagiarize others’ work in any way.
• Extensive library research is required. The internet may be used but only along with other sources. If your paper has only internet sources, such as Wikipedia, but without library sources, you will not receive points for references
• Library database login: will be provided later
• The final paper should contain at least 8 references

 

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Hewlett-Packard Company Project – Part 1 Requirements

 

1. Part 1 is an industry (external) analysis. What matters is the industry in which your company lies. For computer industry, you need to analyze the computer industry, which is SIC code 3571. Please make sure your paper has an industry focus, not a company analysis. Yes, it is an industry analysis focused on your firm, so there will be some firm specifics, but the primary focus of the paper is to describe the boundaries outside the firm. All (or even most) of your analysis should NOT be based on how your firm is located in the industry.
 

2. The first paragraph is an executive summary, which summarizes the following points
1.) Which industry you are analyzing: the company industry
2.) What are the five forces of this industry?
3.) What is the intensity of each force (strong, medium, or weak)?
4.) What is the profitability of this industry (high, low, medium) and are there any opportunities or threats?
 

The first paragraph is a summary of your entire paper. It has to be short, clear, straightforward and key to the points. I suggest you write this paragraph last, not first. Use a highlighted sentence to remember to come back
 

3. The second to the sixth paragraphs are an analysis of each of Porter’s 5 forces for the industry. You need to spend at least one paragraph analyzing each force. If there is a force that you want to elaborate on then you can (and should) spend more than one paragraph on that. When you analyze each force, you need to identify
 

1.) what this force is.
2.) what is the intensity of this force (strong, medium, weak)?
 

You should build your arguments based on the factors from the book. The evidence comes from your library and internet research.
 

4. In concluding paragraphs, you
 

1.) Draw your conclusion on the industry’s profitability based on your five forces analysis.
2.) Identify which forces are most threatening.
3.) Identify which forces are the weakest.
4.) Indicate the major opportunities or threats that this industry has.
 

5. Please write in full sentences, not in bullet points. USE SECTION HEADINGS.

6. Other requirements include
 

1.) Minimum of 5 pages, maximum of 10 pages. References and/or tables, figures, etc. can surpass this amount, and should not be included in the page total.
2.) Double spaced, font size 12, 1-inch standard margin.
3.) At least four references provided, at least one of which should include our library sources. In order to do a good job, you may need to have more than four references.
4.) Make sure to have a reference list, format isn’t crucial.
 

7. To reiterate: Do not plagiarize.
 

Hewlett-Packard Company Project – Part 2 Requirements

 

1. Part two is a company analysis. You will analyze the company you chose for your project (Hewlett-Packard).

 
2. The first paragraph is an executive summary, you need to indicate

 
1.) Which company you analyze in your paper
2.) What competitive advantages and disadvantages the company has in its value chain activities
3.) What competitive advantages and disadvantages the company has based on your financial ratio analysis of the company and its competitors.

 
Again it may be easier to write this paragraph last

 
3. The first part of your paper is the value chain analysis. You need to

 
1.) Describe the company’s main products/services.
2.) Identify the products’/services’ suppliers, end users and if there is any distributors or retailers in between the company and the end users.
3.) Identify the primary value chain activities of the company and describe what these activities consists of.
4.) Indicate in which value chain activities the company has competitive advantages and explain why.
5.) Indicate in which value chain activities the company has competitive disadvantages and explain why.
When talking about advantages and disadvantages, this should be relative to competitors you identify

 
4. The second part of your paper is the financial ratio analysis of your company and its competitor. You need to

 
Identify a competitor of the company and download the financial ratios of both the company and the competitor from our library’s database: Mergent Online. For each company, please download financial ratios of the recent three years. To download ratios: 1.) Go to http://csulb.libguides.com/mergent. 2.) Log in with your library login. 3.) Enter the company name in the search box – sometimes multiple entities will show up – click the one that is the primary parent company 4.) Click the “Company Financials” tab. 5.) Click “Ratios” underneath the tabs. 6.) Finally, download the ratios using the excel link in the upper right. Do this again for the other company. THE TICKER FOR HP IS NOW “HPQ”. Use this when search for HP in Mergent

5. Several important things about financial ratio analysis
 

1.) Discuss these ratios: Quick ratio, current ratio, inventory turnover, receivables turnover, total asset turnover, return on assets, and return on equity.
 
2.) Please attach the two companies’ financial ratios to the end of your paper (via copy and paste).
Ideally for each ratio you should have a chart showing both companies, and then an explanation below it talking about what the ratio means, how it is changing over time, etc. Compare and interpret the differences in the ratios of the two companies. Conclude what competitive advantages the company has over its competitor and what competitive advantages the company has over its competitor based on these ratios
 
6. Please write in full sentences, not in bullet points. USE SECTION HEADINGS.
 
7. Other requirements include
 
1.) Minimum of 4 pages, maximum of 6 pages plus references and two pages of financial ratios. (to be included at the end of your entire paper)
2.) Double spaced, font size 12, 1-inch standard margin.
3.) At least two references provided, including our library source. In order to do a good job, you may need to have more than two references.
4.) Please provide correct and complete references
 
8. Do not plagiarize.

 

Product code: Case study-QA282
 
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