Inner City Tenant Case Study Help Analysis With Solution

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1. In Exhibit 4–6, The Inner City Tenant is described. How should banks, restaurants, drugstores, and car dealers alter their retail mixes to meet the needs of this segment compared to the Top Rung segment?
 
2. Any retailer’s goal is to get customers in its store so that they can find the merchandise that they are looking for and make a purchase at this location. How could a sporting goods retailer ensure that the customer buys athletic equipment at its outlet?
 

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3. Considering the steps in the consumer buying process (Exhibit 4–1), describe how you (and your family) used this process to select your college or university. How many schools did you consider? How much time did you invest in this purchase decision? When you were deciding on which college to attend, what objective and subjective criteria did you use in the alternative evaluation portion of the consumer buying process?
 
4. Your company wants to purchase a new network file server for its wide-area computer network. The server costs Br. 75,000. It will be completely obsolete in three years. Your options are to borrow the money at 10% or to lease the machine. If you lease, the payments will be Br. 27,000 per year, payable at the end of each of the next three years. If you buy the server, you can depreciate it straight–line to zero over three years. The tax rate is 34%. Should you lease or buy?
 
5. Consider a book store in your area. What competitive frames of reference does it face? What are the implications of those frames of reference for its positioning?
 

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