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Intensive strategy is a marketing strategy. Under this strategy, company sells a large number of outlets to ensure that the consumers encounter the product virtually. These strategies require intensive efforts to improve a firm’s competitive position with the existing products. By the help of intensive strategies the market share is expanded and eventually the profit increases. This is done by introducing new and improved sets of products. There are three types of strategies included in intensive strategies, they are – market penetration, market development and product development. In order to gain maximum outcomes, these strategies are adopted by the marketers. Understanding competitive advantage can be tough for someone new to it. So, Intensive Strategies Assignment Help provides notes on all topics related to it.
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Different Types of Intensive Strategies
The different types of intensive strategies explained in Intensive Strategies Assignment Help are-
• Market Penetration– Under marketing strategy, greater marketing efforts are applied in order to increase market share for present products in present markets. It includes advertising expenditures, publicity efforts, increasing the number of salesperson, etc. There are two types of market penetration given in Intensive Strategies Assignment Help- rapid market penetration and slow market penetration. Under Rapid market penetration, price is lowered and promotional activities are increased. Under Slow market penetration, price is lowered but promotional activities are constant. This strategy is usually effective when-
Present markets are not saturated.
There could be an increase in the usage rate of current customers.
There is an increase in the total sales.
• Market Development – Market development strategy is a type of intensive strategy that is used when an organisation launches its existing products in a new market. The products remain the same but the new markets are included by launching the products into geographical areas. New group of customers can be categorized into – new geographical market, new product use and new demographic market. This strategy is usually effective when-
Basic industry of an organisation becomes global in scope.
There is excess production capacity in an organisation.
There is an availability of new channels of distribution that are inexpensive, reliable and of good quality.
• Product Development – product development strategy is a type strategy in which the business organisation improves and modifies its existing products in order to improve its competitive position and sales. Different examples of product development are given in Intensive Strategies Assignment Help. It involves large research and development expenditures. This strategy is usually effective when-
There are strong research and development capabilities.
Better quality products are available by major competitors at comparable prices.
Product is passing through its maturity stage.
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