Research-QA119 online

Research-QA119 Online Services

Purpose

The objective of this assignment is to enhance individual student’s skills in developing a research instrument and research methodology when conducting a marketing research study.

Instruction

From Assignment 1, you have identified a consumer-related issue of your choice. You have also in Assignment 1, outline a brief research proposal on research objectives, research design , sample plan and data collection plan. Following from this, since you have identified a type of research approach that is either a qualitative or quantities approach, you need to design a research instrument and a proposed data analysis plan that will help you execute your proposal. Therefore, you are required to write a report by using these guidelines

1. Develop a Research Instrument Based on the Following

a. If you have decided on a qualitative approach then your method of data collection will be either as personal interviews, focus group interviews, observations or case study design. You need to develop a questionnaire with a list of protocol questions accordingly. Please design your protocol questions for interviews / observations with your research objectives in mind.As an example in an interview, you need to develop opening questions to introduce yourself and objectives of the research study to the respondents of your sample.

b. Or if you have decided on a quantitative approach then your method of data collection will be in the form of a questionnaire survey. Therefore, you will need to develop a list of items that will be in a questionnaire. Please design your list of items in the questionnaire with your research objectives in mind. As an example, you need to develop descriptive type of questions to obtain a demographic profile of your respondents in your sample.

2. Develop a Proposed Data Analysis Plan

Your proposed data analysis plan needs to have the following contents

a. an outline briefly describing on how (strategies) that a researcher can use to minimize
errors;
b. an outline identifying and detailing steps needed in data analysis;
c. For a quantitative analysis, give a detailed description of the type of analyses that you intend to use. For examples, types of descriptive statistics and / or inferential statistics that you as a researcher intend to use with justifications. For example, you decide to use a simple means test on ages of your respondents as you believe that age of a respondent will affect
respondent’s behaviour such as awareness of consumer rights;
d. For a qualitative analysis, give a detailed description of how you intend to analyse your data .
For example, you could review your data and discover that there are recurring patterns on
specific types of channels of consumer complaints .

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Case Approach

Scientific Methodology

We use best scientific approach to solve case study as recommended and designed by best professors and experts in the World. The approach followed by our experts are given below:

Defining Problem

The first step in solving any case study analysis is to define its problem carefully. In order to do this step, our experts read the case two three times so as to define problem carefully and accurately. This step acts as a base and help in building the structure in next steps.

Structure Definition

The second step is to define structure to solve the case. Different cases has different requirements and so as the structure. Our experts understand this and follow student;s university guidelines to come out with best structure so that student will receive best mark for the same.

Research and Analysis

This is the most important step which actually defines the strength of any case analysis. In order to provide best case analysis, our experts not only refer case materials but also outside materials if required to come out with best analysis for the case.

Conclusion & Recommendations

A weak conclusion or recommendations spoil the entire case analysis. Our expert know this and always provide good chunks of volume for this part so that instructors will see the effort put by students in arriving at solution so as to provide best mark.

Related Services

Purpose

The objective of this assignment is to enhance individual student’s skills in developing a problem definition and a research proposal when conducting a marketing research study.

Instruction

You are a Public Services & Diplomatic officer in the Research Unit of the Ministry of Industry and Trade. You have been assigned by your immediate superior to investigate on consumer issues faced by many consumers in Yemen. You need to write a report on ONE consumer issue (for example, consumer complaints, consumer rights) in Yemen. From your literature search and / or from your own professional or personal experiences, you would come across many issues faced by consumers.
For example, literature indicates that one consumer-related problem faced by many consumers in this country is that consumers are aware of their rights but is unable to know which is the right channel that they can complain. In this assignment, you are required to focus on ONE issue and then develop a concise yet succulent problem definition related to an issue of your choice. Furthermore, you need to give a marketing research proposal on how conducting research on the problem that you have identified can result in either alleviating or improving the situation.
You have to use these guidelines to structure your assignment

1. Develop a problem statement based on the following

a. Issues faced by the consumers in Yemen – decide on ONE major problem faced by consumers in Yemen. You need to search and review literature on that consumer issues of your choice because in the journal articles / publications that you have read there would be
many issues outlined. You need to identify only ONE issue or problem. Furthermore, your issue or problem needs to be consumer-related. Consumer-related problems can be in areas focused in customer complaint behaviour, consumer rights, Consumer NGO’s, Consumer related Government policies & legislation, Consumer tribunals, etc. as examples. b. After deciding, which is the main issue or problem faced by consumers, give justifications on why you think (supported by literature that you have read) that this issue or problem that
needs to be overcome.

2. Develop a brief marketing research proposal on how you would overcome this problem.

a. Your marketing research proposal needs to have the following contents

i. a brief outline briefly research objectives (the purpose of why you are conducting this research)
ii. a brief outline identifying a research design that encompasses these elements: type of approach (Qualitative and/or Qualitative), types of research design, (causal, descriptive, exploratory etc.), identification of sources and types of information
collected (primary and/or secondary, how do you intend to collect the information and period of collection), proposed sample plan & size, and a sample of a time frame by the use of a Gantt Chart of a time period in which you intend to conduct the
market research study.

b. Provide justifications for all of the above as in question 2a. For example, in the previous example of the problem of consumers being aware of their rights but unable to find the right channel to complaint , if you plan to use a qualitative approach by interviewing consumers , you need to give reasons on why a qualitative approach would be the best approach to solve
this problem and what you hope to discover from the answers of consumers (respondents). Your justifications can be based on your rationale and logic but needs to be supported by
literature.

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