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Imagine you have just graduated after taking a business ethics course at York University and have opened up your own business ethics consulting practice. Your very first client is Lance Armstrong, the former seven-time Tour de France cycling champion and cancer survivor. Lance has asked you to prepare a memo to help him with an important matter.

The bike company that hired Lance as a spokesperson has cancelled their contractual agreement with Lance, but in addition, the contract also says that if Lance ever acts ‘unethically’ as part of his racing activities, the bike company can demand back all of the millions of dollars of sponsorship money they have already paid to Lance. Lance does not want to have to return the millions of dollars he has already received from the bike company, much of which Lance has already poured into his charitable foundation ‘Livestrong’. Lance wants you to go over all the facts that have been reported in the media, and prepare a memo in no more than 1,800 words (not including student information or headings) that answers the following questions
1) What are the arguments that Lance can make that he acted ethically by taking performance enhancing drugs, and what are the arguments that the bike company can make that Lance acted unethically by taking performance drugs and how he treated his teammates? You should apply each of the seven moral standards (i) core ethical values; (ii) relativism; (iii) egoism; (iv) utilitarianism; (v) Kantianism; (vi) moral rights; and (vii) justice to the full extent that they are relevant and applicable (clearly indicate which moral standards you are applying).

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As part of and incorporated into your application of any of the moral standards, make very brief reference to the following cases discussed in the course: ‘Parable of the Sadhu’; ‘Child Sponsorship and the Future of Basketball’, and ‘Assurance Magnum of Quebec’ as well as the theoretical framework ‘When in Rome…’ Based on you analysis, briefly indicate your overall moral judgment on whether Lance’s actions were ethically justified to the point he should not have to return the money to the bike company, and should be able to keep his winning titles. (approximately 1,650 words);

2) Assuming Lance believed he would never be caught, would Milton Friedman agree with Lance’s decision to take performance enhancing drugs in order to win his races and benefit the bike company according to Friedman’s corporate social responsibility criteria and each of his constraints? (approximately 150 words).


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