Case Study -AW255

Case Study -AW255 Online Services


Radio One
Please use the template included in the folder to work on your Radio One case. You are asked to value thestations Radio One is considering purchasing.

• Perform the valuation from Radio One’s point of view
• Pay attention to the strategic benefits of the acquisitions, but try to quantify them to include in the FCF calculations

• Purchase power
• SG&A
• …
• Please assume purchase is financed through 100% equity, as the focus in this case is cash flow calculation issues. As such, in two places, you are asked to “normalize” cash flows. What is asked of you is to remove a distorting factor present in those cash flows

• Identify the potential risks, not only from the financial point of view, but also from the “management and integration” point of view

• Provide the price you are willing to pay and the incremental value for Radio One

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Additional questions


Why has Radio One been so successful in the last few years? Name one reason and leave other to your classmates. (at least, at the beginning of this thread)

Why have we seen such a consolidation boom in the last decade? According to the evolution of M&A multiples in the industry, could we say there was a bubble? What implies from a business point of view paying 20x BCF for a company? Is this reasonable? How could this be?

In general, which are the most relevant factors or pre-conditions between 2 companies for synergies to exist in a merger/acquisition?

Can you think of any failed merger in your sector or industry? Which do you think were the reasons behind synergies not been materialized as initially planned?

Taking into account previous questions, can you think of the main risks that RO is facing when acquiring the different radio stations?
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