Essay-QA187

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MKTG 608 Essay or Literature Review Instructions
 
Choose one of the five questions below and write an essay (or Q4 literature review) addressing that question.
 
1. Essay Topic: Why do firms collaborate? A key question is how can you coordinate a supply chain as a whole entity when you don’t own or control most of it?Use the modules of this course to provide insights as to the reasons why firms choose to collaborate or not.
 
2. Essay Topic: Why is supply chain visibility important? Discuss why and how firms should achieve greater visibility in the supply chain that extends beyond the boundaries of their own firm.
 
3. Essay Topic: Discuss the role of powerful / large firms (sometimes described as ‘channel captains’, hub firms or powerful firms) in the coordination of supply chains.
 
Optional – you may choose to highlight the benefits and the disadvantages of having such a firm in your supply chain, also discuss how you can work with or mitigate their influence (power/dependence) in the supply chain.
 
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Related Services

 
4. Essay Topic: Choose a topical (i.e. current) supply chain management issue that is or has been in recent headlines.You are to analyse the issues behind the topic by discussing, where you can, the supply chain strategy, structure and behaviours of the parties. You are to show an understanding of the problems and suggest a way forward that you consider relevant. You must relate the topic events and actions back to the relevant modules/theory of this course and apply these in your discussion. If you elect to do this question for your essay you MUST clear the topic scope with the Examiner first as some topics will not be suitable.
 
5. Essay Topic: Select any two theories/modules from the MKTG 608 course. Compare and contrast these two theories/modules with each other. Discuss in depth the similarities and differences in their theoretical underpinnings.
 
6. Literature Review (by approval only). Please discuss with your Examiner before attempting this question for advice and guidance. Your task is to write a literature review on the topic agreed with the Examiner. This may be in line with your proposed thesis area, but it must contain enough material area to satisfy the requirements of this course. In other words, it must have a supply chain theme. You will need to read more widely than just the articles in the book of readings to complete this question.
 
Essay Format:
You will be required to write an essay in a formal academic style that will present your arguments and supporting literature in a clear and logical manner so that the reader will be able to follow your train of thought throughout the entire essay. You must provide correct in-text APA citations (and full APA references in your Reference Section at the end of the essay) in your essay for any additional material that you wish to use in the essay.
 
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