Marketing -AW-Q46 online

Marketing -AW-Q46 Online Services

Answer All. Each question is worth 25 points.

Your role is to provide assistance to Tisha and help her prepare a forecast for the next four quarters (quarters 3 and 4 of 2011 and quarters 1 and 2 of 2012). As a part of the analysis, your report should first identify if the data exhibits any seasonal characteristics. Based on the graph of Sales data, then identify an appropriate forecasting technique, develop a forecasting model, use the forecasting model to generate forecasts for the historical quarters (2007- 2011) as well as for the planning quarters (2011 and 2012) and provide an assessment of the forecasting model’s accuracy.

Period Sales

1Q-2007 571216

2Q-2007 446781

3Q-2007 462418

4Q-2007 532339

1Q-2008 750308

2Q-2008 569922

3Q-2008 562211

4Q-2008 546235

1Q-2009 753131

2Q-2009 567191

3Q-2009 573539

4Q-2009 558543

1Q-2010 805850

2Q-2010 643072

3Q-2010 660513

4Q-2010 640426

1Q-2011 917147

2Q-2011 717715

For following 5 samples of plywood thickness taken every 2 hour time period, calculate the UCL, CL, and LCL using X-bar and R-bar chart. Next, plot the two control charts and provide your observation to the Plant manager.

Two- Hour Period	Plywood 1	Plywood 2	Plywood 3	Plywood 4	Plywood 5
1	0.642	0.612	0.659	0.691	0.689
2	0.705	0.584	0.644	0.685	0.618
3	0.63	0.599	0.594	0.621	0.628
4	0.586	0.634	0.639	0.656	0.64
5	0.641	0.64	0.693	0.649	0.646
6	0.636	0.713	0.678	0.725	0.631
7	0.703	0.602	0.668	0.679	0.711
8	0.649	0.635	0.672	0.64	0.675
9	0.607	0.625	0.604	0.64	0.65
10	0.652	0.641	0.72	0.597	0.629
11	0.572	0.696	0.612	0.631	0.675
12	0.666	0.679	0.67	0.609	0.617
13	0.673	0.662	0.622	0.644	0.656
14	0.669	0.656	0.623	0.71	0.667
15	0.654	0.677	0.678	0.632	0.623
16	0.686	0.614	0.603	0.674	0.671
17	0.72	0.696	0.692	0.655	0.652
18	0.666	0.651	0.619	0.596	0.677
19	0.665	0.671	0.658	0.62	0.69
20	0.642	0.625	0.626	0.638	0.637

You can read more about our case study assignment help services here.

How it Works

How It works ?

Step 1:- Click on Submit your Assignment here or shown in left side corner of every page and fill the quotation form with all the details. In the comment section, please mention Case Id mentioned in end of every Q&A Page. You can also send us your details through our email id support@assignmentconsultancy.com with Case Id in the email body. Case Id is essential to locate your questions so please mentioned that in your email or submit your quotes form comment section.

Step 2:- While filling submit your quotes form please fill all details like deadline date, expected budget, topic , your comments in addition to Case Id . The date is asked to provide deadline.

Step 3:- Once we received your assignments through submit your quotes form or email, we will review the Questions and notify our price through our email id. Kindly ensure that our email id assignmentconsultancy.help@gmail.com and support@assignmentconcultancy.com must not go into your spam folders. We request you to provide your expected budget as it will help us in negotiating with our experts.

Step 4:- Once you agreed with our price, kindly pay by clicking on Pay Now and please ensure that while entering your credit card details for making payment, it must be done correctly and address should be your credit card billing address. You can also request for invoice to our live chat representatives.

Step 5:- Once we received the payment we will notify through our email and will deliver the Q&A solution through mail as per agreed upon deadline.

Step 6:-You can also call us in our phone no. as given in the top of the home page or chat with our customer service representatives by clicking on chat now given in the bottom right corner.

Case Approach

Scientific Methodology

We use best scientific approach to solve case study as recommended and designed by best professors and experts in the World. The approach followed by our experts are given below:

Defining Problem

The first step in solving any case study analysis is to define its problem carefully. In order to do this step, our experts read the case two three times so as to define problem carefully and accurately. This step acts as a base and help in building the structure in next steps.

Structure Definition

The second step is to define structure to solve the case. Different cases has different requirements and so as the structure. Our experts understand this and follow student;s university guidelines to come out with best structure so that student will receive best mark for the same.

Research and Analysis

This is the most important step which actually defines the strength of any case analysis. In order to provide best case analysis, our experts not only refer case materials but also outside materials if required to come out with best analysis for the case.

Conclusion & Recommendations

A weak conclusion or recommendations spoil the entire case analysis. Our expert know this and always provide good chunks of volume for this part so that instructors will see the effort put by students in arriving at solution so as to provide best mark.

Related Services

Overall, Steve Edwards, vice president of Marketing at Rauni’s Fine China, is very pleased with the success of his new line of Gem-Surface china plates. Gem-Surface plates are different from regular china in that the plates have a special polymer coating that makes them highly resistant to chipping and fading. Not only are the plates more durable, they are also completely dishwasher safe.

In order to manufacture the new plates, Rauni’s has leased a special machine to apply the coating and has put in place a drying system to “cure” the coating on the plates. The research and development (R&D) lab has determined that in order to prevent defective plates, it is important that the machine apply the polymer coating at the proper temperature and in the proper thickness. Specifically, R&D has written up the following guidelines:

Coating Thickness. The optimal polymer-coating thickness is 4 microns. If the coating is > 5 microns, the plates will take too long to dry. If the coating is < 3 microns, the plates will be inadequately protected.

Coating Temperature. The polymer coating needs to be applied at a temperature between 160 degrees Fahrenheit and 170 degrees Fahrenheit, with the target temperature being 165 degrees Fahrenheit. If the temperature is lower than 160 degrees, the polymer will not adhere properly and will flake off. If the temperature is higher than 170 degrees, the polymer coating will fade the design on the plates.

Traditionally, quality control at Rauni’s has consisted of visually inspecting finished items for defects (chips, cracks, etc.) as they are being packed for shipment. This was acceptable in the past, when defects were few and far between. With the new polymer-coating technology, however, this has caused some serious problems.

For instance, on one Friday during the Christmas season, the packers noticed that nearly all of the plates they were getting ready to ship had faded designs, which suggested that the temperature of the polymer-coating machine might be too high. Sure enough, when a supervisor went back to check on the polymer-coating machine, he found that the thermostat was set at 190 degrees. Apparently, someone had set the temperature higher to clean the machine but had forgotten to reset it back to 165 degrees. The good news was that the problem was easily fixed. The bad news was that the machine had been running at 190 degrees since Wednesday. In the interim, 2,400 plates had been run through the coating machine. In the end, Rauni’s had to destroy all 2,400 plates and was late making shipments to several important customers.

In another instance, a worker just happened to notice that the polymer-coating machine was not using as much raw material as expected. When the worker measured the thickness of the coating being applied to the plates, she found out why

The coating thickness was only 2.4 microns. A quick check of plates being dried and those being packed revealed that they, too, had a coating thickness of around 2.4 microns. While manufacturing was able to correct the problem and save these plates, no one knew how many plates had been shipped before the problem was discovered.

The customer service office is responsible for pricing and entering customer orders, tracking the progress of orders, and making sure orders are shipped when promised. If an order is going to be late or there is some other problem, the customer service office is also responsible for notifying the customer.

In addition, the customer service office handles customer complaints. As would be expected, Steve Edwards often visits the larger dealers to find out how satisfied they are with the products and service they have received. During one of these trips, Steve realizes there might be problems with the customer service office. When visiting Nancy Sanders, owner of Lenoir Home Furnishings, Steve gets an earful.

Steve, I understand that you have been busier ever since you introduced the new line of plates. However, I feel that the service quality has deteriorated and no one seems to care! Just last week, I found that an order I had expected in on Monday was not even ready to ship. No one called me—I just happened to find out when I was calling to place another order. Your information system also seems to be antiquated.

The sales assistant apologized for the shipment delay and tried to be helpful, but she couldn’t tell me the status of my order or even when I had placed it! It seemed that the previous sales assistant had changed jobs, and no one knew where her notes were. Notes!? Why isn’t this stuff on a computer? It makes me have serious reservations about doing business with you.

Steve is caught flat-footed by the criticism. When he gets back to the office, he puts together a letter to his top 200 customers. In the letter, he gives customers a self-addressed stamped postcard and asks them to list any problems they have had dealing with the sales office. He gets responses from 93 of the customers. Their responses are summarized here

Problems Number of Citing

Incorrect Pricing 23

Lost the Order 8

Did not notify customer with regard of change in

Delivery date 54

Did not know status of customer’s order 77

Order Incorrect (Wrong Items shipped) 4

Slow response to queries 80