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The materials for your case assignment (due in class on Tuesday, April 15) are available on the web. These materials pertain to Oyster Digital Media., a manufacturer of in-store information systems. You should assume that you are an analyst employed by Jordan Baltimore, the founder of Oyster Digital Media.

Your assignment is to use the materials and approaches from the course to create a three-page executive summary (in memo form) of

(1)your analysis of the potential funding alternatives available to Digital Oyster Media, including a valuation of the firm.

(2)your recommendations regarding what moves Oyster Digital Media should make in order to maximize the benefit to him

(3)justifications for (1) and (2) above.

Please address your communications to Mr. Jordan Baltimore, founder and CEO of Oyster Digital Media. You can assume that Mr. Baltimore is fully informed about all of the facts given in the case. Assume also that you have been hired by Mr. Baltimore on behalf of Oyster Digital for the purposes of assisting in the valuation and decision making for the firm..
For your benefit, here is a statement of ground rules:

(1)You may, if you wish, use any of the readings covered in the course, including readings assigned through the due date of the assignment, which you may find helpful.

(2)The substantive part of your submission should be no longer than five 8.5×11 pages, one side, single-spaced plus no more than three Exhibits. (An Exhibit is a display that is not merely text. It could be a diagram, a figure, a table, etc.) I will stop reading after five pages.

(3) You should use type no smaller than 12 characters per inch and your margins should be a minimum of 1 inch on all sides. I will be strict about these requirements.

(4) On a SEPARATE, single sheet AT THE BACK of your submission FACING IN, you should include the following information: “FNBSLW 370: Oyster Digital Media Case Assignment”, “Prof. Dougan,” and your ID number. There should be no other identifying material anywhere else in your submission. AT THE END OF THE EXHIBITS for your submission you should center a group of asterisks, like the following:
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Defining Problem

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Structure Definition

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Research and Analysis

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(5)You may not converse with your colleagues in the course (or anyone else except me) regarding the assignment. You may show your written submission to someone in the outside the class for assistance regarding the mechanics of your writing prior to your submission of your work to me. I recommend this informal review of your work. Note, however, that they cannot make comments on the substantive portion of your writing.

(6)You may use readings that we have covered in the course even though they have a copyright date later than the date of the case. However, you may not explicitly refer to materials from outside the case, nor should you refer to events that occurred subsequent to the date of the case.

You will be evaluated on the basis of several criteria, including

(a)the cogency and consistency of your arguments
(b)the thoroughness and insight shown in your summary of the issues
(c)the thoroughness and insight shown in your analysis
(d)the creativity shown in your recommended actions
(e)the degree to which your recommendations will resolve the issues you identify
(f)the degree to which your recommendations can be implemented
(g)the degree to which you have made accommodations for problems with your recommendations
(h)the clarity and efficiency of your prose.

You may also find the appropriate section in the syllabus (the one pertaining to the case exercise) to be helpful.

As I stated previously, you should avoid simple restatement of the facts of the case, because you need all the space you can get. This is an exercise in the distillation of knowledge, not an exercise in demonstration of knowledge by volume of communication. Finally, be thorough, but try to compress a maximum of thought into a minimum of words.

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