Marketing-AW724 Online Services


The assignment must be prepared in report format (typed and double spaced on plain A4 paper).

Each section of the report must not exceed 1,200 words.

Marks will be awarded for introduction, conclusion, content, presentation and for citing sources in the appropriate manner..

The report should identify the main author of each of the parts,. Marks will be allocated based on individual achievement, as well as for the overall presentation which is the responsibility.



• Does the report contain all relevant chapters, in the same style throughout?
• Do all chapters show the author’s name?
• Is there a brief general introduction to the coursework and to the two companies?

• Is there a brief general conclusion which draws the group’s experience together?
• Is the report a coherent whole with appropriate cross-references between chapters to indicate co-operation, discussion, reflection and evaluation?

• Are the chapters presented in a readable manner with headings, sub-headings, bullet points, boxes etc?
• Are there appropriate snapshots from the annual report, properly sourced, referred to in the text, and NOT covering more than 1/3 of a page?
• Is the material either written in your own words, or if not, correctly attributed as taken from the annual report e.g. by putting it in “…” and giving the source.



• Is there a general introduction to the UK Code of Governance?
• Is there a brief mention of other jurisdictions’ approach to Governance?
• Does the report compare specific Governance disclosures by the two companies, side by side so that a comparison can be made?

• Is there adequate critical analysis with appropriate conclusions, perhaps separate mini-conclusions on various elements with a final conclusion expressing an opinion as to which company has the better governance or which company has the better presentation and explanation of its governance policies?


Corporate Social Responsibility

• Is there a general introduction to the principles of CSR?
• Does the description of the companies’ CSR avoid the trap of sounding like a PR consultant with lots of irrelevant detail? Accidental inclusion of the word ‘we’ is unforgivable!

• Is there a critical analysis of each company’s activity and a comparison between the two companies?
• Does the report identify how the companies have performed against their own targets?

• Is there anything negative that is in the public domain about the companies’ CSR but that they have chosen not to mention in the report?
• Is there a clear conclusion as to which company has the better record on CSR or has the better presentation of its policies?


You can read more about our case study assignment help services here.

How it Works

How It works ?

Step 1:- Click on Submit your Assignment here or shown in left side corner of every page and fill the quotation form with all the details. In the comment section, please mention Case Id mentioned in end of every Q&A Page. You can also send us your details through our email id with Case Id in the email body. Case Id is essential to locate your questions so please mentioned that in your email or submit your quotes form comment section.

Step 2:- While filling submit your quotes form please fill all details like deadline date, expected budget, topic , your comments in addition to Case Id . The date is asked to provide deadline.

Step 3:- Once we received your assignments through submit your quotes form or email, we will review the Questions and notify our price through our email id. Kindly ensure that our email id and must not go into your spam folders. We request you to provide your expected budget as it will help us in negotiating with our experts.

Step 4:- Once you agreed with our price, kindly pay by clicking on Pay Now and please ensure that while entering your credit card details for making payment, it must be done correctly and address should be your credit card billing address. You can also request for invoice to our live chat representatives.

Step 5:- Once we received the payment we will notify through our email and will deliver the Q&A solution through mail as per agreed upon deadline.

Step 6:-You can also call us in our phone no. as given in the top of the home page or chat with our customer service representatives by clicking on chat now given in the bottom right corner.

Case Approach

Scientific Methodology

We use best scientific approach to solve case study as recommended and designed by best professors and experts in the World. The approach followed by our experts are given below:

Defining Problem

The first step in solving any case study analysis is to define its problem carefully. In order to do this step, our experts read the case two three times so as to define problem carefully and accurately. This step acts as a base and help in building the structure in next steps.

Structure Definition

The second step is to define structure to solve the case. Different cases has different requirements and so as the structure. Our experts understand this and follow student;s university guidelines to come out with best structure so that student will receive best mark for the same.

Research and Analysis

This is the most important step which actually defines the strength of any case analysis. In order to provide best case analysis, our experts not only refer case materials but also outside materials if required to come out with best analysis for the case.

Conclusion & Recommendations

A weak conclusion or recommendations spoil the entire case analysis. Our expert know this and always provide good chunks of volume for this part so that instructors will see the effort put by students in arriving at solution so as to provide best mark.

Related Services


Accounting policies

• Is there a brief general introduction about generally accepted accounting principles and accounting policies?
• Is there a clear comparison between each company’s application of the relevant accounting policy? This applies to the explanation and to the presentation of the numbers.
• Is there a conclusion in respect of each of the two accounting policies which records whether the companies have followed GAAP (they usually do!) and which of the two companies has the better explanation and better presentation.


Use of Ratios

• Does the report deal ONLY with ratios that are mentioned in the annual report?
• Are the ratios chosen explained?
• Is there an example of how the ratios are calculated?

• Can the ratios be verified by reference to the raw data?
• Have the definitions used been compared with text book definitions?
• Has any attempt been made to compare the ratios between the two companies?

If one company has included a ratio in their annual report and the other company has not you can include this ratio in your analysis

For example, if Company A discloses a gearing/leverage ratio, but company B does not, it might be appropriate to use Company A’s formula to compute Company B’s gearing/leverage
• Is there a conclusion which compares the two companies’ use of ratios?

Share price

• Does the chapter contain graphs which not only show the individual companies’ share price movements but compares the two companies on the same graph and with a suitable index like the FTSE100 index?
• Does the report clearly identify a few significant events and explain the impact on the share price and leaves out irrelevant detail like dividend announcements?
• Does the report conclude with a recommendation of which of the two companies represents the best investment, with reasons?

Product code: Marketing-AW724
Looking for best Marketing-AW724 online ,please click here