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The assignment must be prepared in report format (typed and double spaced on plain A4 paper).
 

Each section of the report must not exceed 1,200 words.
 

Marks will be awarded for introduction, conclusion, content, presentation and for citing sources in the appropriate manner..
 

The report should identify the main author of each of the parts,. Marks will be allocated based on individual achievement, as well as for the overall presentation which is the responsibility.

 

General
 

• Does the report contain all relevant chapters, in the same style throughout?
• Do all chapters show the author’s name?
• Is there a brief general introduction to the coursework and to the two companies?
 

• Is there a brief general conclusion which draws the group’s experience together?
• Is the report a coherent whole with appropriate cross-references between chapters to indicate co-operation, discussion, reflection and evaluation?
 

• Are the chapters presented in a readable manner with headings, sub-headings, bullet points, boxes etc?
• Are there appropriate snapshots from the annual report, properly sourced, referred to in the text, and NOT covering more than 1/3 of a page?
• Is the material either written in your own words, or if not, correctly attributed as taken from the annual report e.g. by putting it in “…” and giving the source.

 

Governance
 

• Is there a general introduction to the UK Code of Governance?
• Is there a brief mention of other jurisdictions’ approach to Governance?
• Does the report compare specific Governance disclosures by the two companies, side by side so that a comparison can be made?
 

• Is there adequate critical analysis with appropriate conclusions, perhaps separate mini-conclusions on various elements with a final conclusion expressing an opinion as to which company has the better governance or which company has the better presentation and explanation of its governance policies?

 

Corporate Social Responsibility
 

• Is there a general introduction to the principles of CSR?
• Does the description of the companies’ CSR avoid the trap of sounding like a PR consultant with lots of irrelevant detail? Accidental inclusion of the word ‘we’ is unforgivable!
 

• Is there a critical analysis of each company’s activity and a comparison between the two companies?
• Does the report identify how the companies have performed against their own targets?
 

• Is there anything negative that is in the public domain about the companies’ CSR but that they have chosen not to mention in the report?
• Is there a clear conclusion as to which company has the better record on CSR or has the better presentation of its policies?

 

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Defining Problem

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Structure Definition

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Accounting policies
 

• Is there a brief general introduction about generally accepted accounting principles and accounting policies?
• Is there a clear comparison between each company’s application of the relevant accounting policy? This applies to the explanation and to the presentation of the numbers.
• Is there a conclusion in respect of each of the two accounting policies which records whether the companies have followed GAAP (they usually do!) and which of the two companies has the better explanation and better presentation.

 

Use of Ratios
 

• Does the report deal ONLY with ratios that are mentioned in the annual report?
• Are the ratios chosen explained?
• Is there an example of how the ratios are calculated?
 

• Can the ratios be verified by reference to the raw data?
• Have the definitions used been compared with text book definitions?
• Has any attempt been made to compare the ratios between the two companies?
 

If one company has included a ratio in their annual report and the other company has not you can include this ratio in your analysis
 

For example, if Company A discloses a gearing/leverage ratio, but company B does not, it might be appropriate to use Company A’s formula to compute Company B’s gearing/leverage
• Is there a conclusion which compares the two companies’ use of ratios?
 

Share price
 

• Does the chapter contain graphs which not only show the individual companies’ share price movements but compares the two companies on the same graph and with a suitable index like the FTSE100 index?
• Does the report clearly identify a few significant events and explain the impact on the share price and leaves out irrelevant detail like dividend announcements?
• Does the report conclude with a recommendation of which of the two companies represents the best investment, with reasons?

 
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