Strategic Management -AW-Q286

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To explore the strategic response of organizations to the rapidly changing global business environment. To understand the strategies and processes used to manage international businesses in differing geographical and cultural situations, and to understand the importance of managing within a framework of CSR.
You have been appointed as a market analyst in a small investment bank, which manages the wealth of many clients.
One of your first tasks is to choose an organisation that operates internationally. This may be an investment opportunity for your employer, but you can choose a non-profit making organisation. In your role as a market analyst you will also need to understand the impact of globalisation on business organisations in general.

Activity 1
Your line manager has asked you to analyse the international business environment for your chosen organisation and produce a report for him which includes.
a) a review of the techniques to analyse the environment and an assessment of their suitability.
b) an analysis of the micro and macro environments of the business using techniques reviewed in the first part of your report
c) an analysis of how the international business environment impacts on your chosen organisation.
d) an assessment of the benefits, opportunities and challenges of globalisation on your chosen organisation

As you are nearing completion of this report, you receive a memo from your line manager which asks for further sections to be included in the report. These additional sections must analyse
a) the extent of globalisation on organisations.
b) structures of different organisations operating in international markets
Assessment Criteria 1.1/1.2/1.3/1.4, 2.1/2.2/2.3.
Activity 2
You are now required to give a presentation to a group of managers on the importance and nature of Corporate Social Responsibility to organisations operating internationally.
Your presentation must cover the following topics
• an analysis of the moral and ethical issues faced by operating in an international environment
• an analysis of the conflicts between corporate strategy and ethical and social responsibilities
• identification of the legislation/regulation and guidance relating to corporate social responsibility for organisations
You will need to produce your notes for the presentation and have appropriate hand-outs for the group detailing the topics covered.
Assessment Criteria 3.1/3.2/3.3

Activity 3
The group of managers who attended the presentation have requested a paper which critically evaluates the international operations of your chosen organisation.
AC 2.4.


Activity 1: There should be a range of techniques for analysing the international operating environment. There should be detailed analysis of micro and macro environment of the chosen business and should clearly demonstrate your understanding of impact of globalization and structures of different organizations operating globally.
Activity 2: You presentation here should cover all main topics, shows analysis and identify legislation, regulation and guidance facing organizations. The notes should show understanding and importance of CSR to organizations. The handouts should be detailed and appropriate.
Activity 3: The paper produced must provide detailed and accurate information about the organization. The evaluation should be balanced and provide reasoned judgments.

Learning outcome Learning outcome Assessment criteria In this assessment you will have the opportunity to present evidence that shows you are able to Activity No
1 Be able to analyse the international business environment.
1.1 Review and assess suitable techniques to analyse the business environment.
1.2 Analyse the micro-environment of business
1.3 Analyse the macro-environment of business
1.4 Analyse how and international business environment
Impacts on an organisation 1
2 Understand the impact of globalisation on business organisations.
2.1 Analyse the extent of globalisation on organisations
2.2 Assess the benefits, opportunities and challenges of globalisation for an organisation.
Analyse the structures of different organisations operating in international markets. 1
2.4 Critically evaluate the international operations of an organisation.

3 Understand the importance and nature of Corporate social responsibility. 3.1 Analyse the moral and ethical questions facing organisations in an international environment. 2
3.2 Analyse the conflicts between the corporate strategy and ethical and social responsibilities.
3.3 Identify legislation, regulation and guidance relating to corporate social responsibility.

Product Code-Strategic Management -AW-Q286

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