Strategy-AW-Q284 Online Services


Feedbacks below were received from my supervisor. As requested, I have to modify my report according to the comments. Kindly read through my report (e-Bay, 4000 words) and provide solution.
Thank you very much.
Structure, writing style, referencing
The report is fairly well structured but there was a lack of decent references in text while the labeling of diagrams could have been much improved.
Strategic review – application, comprehensiveness, integration
The review started off ok with a decent (although unsupported PETS). However, from there are review became very limited with a limited industry life cycle and basic resource analysis. In addition, key elements (Porter’s five forces, strategic group analysis, value chain and VRIO) were missing. Had these been present a more complete analysis could have been undertaken and a fair higher mark would have been gained.
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Defining Problem

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Structure Definition

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Strategic options/evaluation and recommendations – evaluation is justified by referring to the strategic review and recommendations are justified.
It was such a shame that the process of generating and evaluating strategic options was not followed. The SWOT identified some strengths, weakness, opportunities and threats. From there, strategic options should have been developed using the TOWS and/or Ansoff matrics and then evaluated using the criteria of suitability, acceptability, and feasibility. Had this been done instead of a competitor and organizational analysis, a fair higher mark would have been achieved.
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